PRONOIC PR

Toronto's First Out of Your Box Bodyfat Challenge

2008-12-22T16:02:00.006-05:00

IS IT ART OR IS IT SCIENCE?

2008-12-05T10:24:00.002-05:00

San Base Studio Presents the World’s first Dynamic Paintings in an Exclusive Gallery Reception, December 11^th from 6-9pm.

For Immediate Release

TORONTO, Friday, December 5, 2008- Since the dawn of visual art, paintings have been in static format. The artist paints an original concept or idea on canvas without depth, dimension or time. With the advent of computer technology we have experienced a shift in paradigm. Using the computer screen as a canvas we can breathe life into a previously static painting. Examples of this approach can be found in 3D computer games or in dynamic images generated by various screen-savers. Could these examples be considered art or are they simple machinations of computer technology? After all, even Jackson Pollock paintings don’t follow the classical framework of visual art. Canadian artist San Base has dedicated his career to ending this debate. He is the pioneer of a new medium of art that maintains the classical elements of painting, while harnessing the power of computer technology to bring two drastically different disciplines together. Unlike 3D images created by computer artists, his paintings are composed of abstract images in the state of perpetual transformation. The overall idea of the painting remains unchanged, while the computer introduces infinite variations. San Base paintings are the world’s first generation of digital paint on canvas. In the first public presentation of this new medium, San Base Studio presents Dynamic Paintings, in an exclusive reception for media, design professionals and art enthusiasts on December 11^th at 88 Scollard Ave, Toronto from 6-9pm. For a demonstration and to RSVP at www.sanbasestudio.com/inv.htm or by calling Cameron Thomas, San Base Studio at 416-660-9801

“Dynamic Paintings are going to revolutionize the art world for many years to come”, says San Base, creator of the Dynamic Painting technology, “I have truly created an innovation in digital art that will hopefully end the debate between classical artists and computer artists the world over. I have created the first digital generative art that is truly the original creation of the artist and successfully innovated two disciplines that are normally polar opposites. I think that being an experienced programmer and an artist gives me an added edge”

Dynamic Paintings are created by conceiving an idea, selecting basic colors, shapes and principles of development. Unlike a conventional painter, San Base has to think in many dimensions to properly design the evolution of his images. Using a wide array of techniques that have deep roots in the styles of conventional painting, San Base converts brush strokes into algorithms. These algorithms represent the "DNA" of the picture like the DNA of a living organism. With a slight mutation; the image algorithm can produce an infinite number of unique paintings. This "mutation" process can be slowly animated over time to produce a fluid motion within the element of a painting; producing a magnificent never-ending and never repeating show.

Dynamic paintings are ideal for decorative applications in the home, office or public space and add elegance and sophistication to the environment. A typical Dynamic Painting installation includes proprietary hardware connected to a large high definition LCD or Plasma monitor. The system and display can be tailored to a particular specification or design. The benefits of this genre are obvious-an endless supply of unprecedented and unpredictable paintings in the place of one static image.

Powerful modern computers and printing technology enable the printing of high resolution Dynamic snapshots on canvas. 48"x36", limited editions can be printed, using state of the art Giclee printing technology. Each print is signed and numbered by the artist. A catalogue of these paintings can be found at

www.sanbasestudio.com/galleries.htm

Dynamic Paintings can also be enjoyed on DVD. Each Dynamic DVD is a one hour snapshot of a looping Dynamic Painting. The art form can be brought to life using a standard DVD player and a high quality TV set making it a perfect economical solution for spaces with a high volume of people, like restaurants, malls or busy hallways.

About the Artist

Russian born, Canadian artist San Base showed an aptitude and passion for the arts and mathematics in early childhood. As an admirer of both, he faced a tough decision to accept an offer to Surikov Academy of Fine Arts (one of the most prominent art schools in Russia) or to go to a technical university. In the end, he selected a program in applied science and graduated as a cybernetics engineer. In the early '90s, San Base developed the concept of Dynamic Painting by combining two of his strengths - programmer's skills and love of art. He immigrated to Canada in the mid '90s and over the last decade has perfected the technology. The concept of Dynamic Painting was discovered almost by fluke. The economic collapse of the former USSR in the nineties had a devastating effect on all aspects of life. Art supplies such as brushes, paints and canvas were hard to find. On an occasion where San was out of canvas, it occurred to him that he could paint over his old pieces of work. As he started painting he noticed something peculiar about the way he was doing it. While painting over the old images, San always subconsciously tried to select colors in such a way, that the latest work in progress would always harmonize with the old image. This phenomenon seemed intriguing to him, so he purposefully began transforming the same picture over and over again, achieving interesting results in the process. The paintings attained another dimension - the dimension of time. But the process itself was too laborious; the paints and canvas were far from being an ideal platform for implementing the newly discovered concept. It occurred to San Base that a computer or TV screen would be a much better device for bringing pictures to life than a real canvas. This is where his computer engineering background came handy. San Base put the brushes aside and started developing a program that could help him automate the image generation and transformation. With his efforts a new medium was born.

GET OUT OF YOUR BOX OF CHOCOLATES AND INTO THE WEIGHT LOSS PLAYGROUND

2008-11-27T11:30:00.002-05:00

Dynamic Conditioning Center (DCC) launches the First Out of your Box Body Fat Challenge to Shed Holiday Pounds- DCC Pros share 9 Top Tips for Getting Lean Fast, Staying Fit Longer and Having Fun Doing It in 2009.

If you find yourself indulging this holiday season, don’t fret. The battle of the January bulge doesn’t need to be a thorn in your side. In fact weight loss can fun and hassle free. Keeping the pilot light lit on that fat-burning fire only requires a little willpower, commitment and dedication. By setting realistic goals, making small modifications to your diet and adding a workout partner(s) you can improve accountability and guarantee results. Don’t be afraid to vary your routine using different tools and equipment in different planes and add an element of competition to improve intensity. Keep in mind that machine training works in only one plain and can get boring after a while. From lunges, to pull-ups, to running the stairs, to squats, using your head to think outside the box is all you need to move your fitness training to the next level and if in doubt, hire a fitness professional to help you out.

“Weight loss is a commitment to dig deep and see what you’re really made of”, says Lee Davy, Co-founder & CEO of DCC. “Set your sights on some attainable goals, add some guidance, a little dedication, effort and focus-especially at the beginning-to make changes to your nutritional and exercise habits. Once you begin to see results, it only gets easier to stick to the program. Pick an exercise routine that’s fun and non-repetitive. Training doesn’t have to be like watching paint dry. At Dynamic we train the whole body using unconventional training tools like tractor tires, weighted sleds, climbing ropes, monkey bars, cargo nets, and other balancing tools-it’s like an adult playground in fact it is the first fitness & athletic playground. That’s not to say you won’t have to work hard to achieve results, after all anything worth achieving has never come without a little hard work”.

The pros at DCC are putting their money where your pounds are and challenging Toronto residents to shed their holiday bulge. Dynamic Conditioning Centre launches its first 2009 Out of your Box Body Fat Challenge for novices and athletes of all stripes and shares 9 top tips for getting lean fast, staying fit longer and having fun doing it in 2009. The Out of your Box Body Fat Challenge is a unique weight loss competition that combines team effectiveness and individual competition with the diversification and fun of obstacle course training. Imagine pulling a weighted sled up and down field turf, thrusting kettle bells into different flight patterns, jumping in and out of a large tractor tire and crossing a set of monkey bars, while racing against time. You get an intense metabolic workout, build strength, improve your hand-eye co-ordination and receive the support and motivation of your peers to help you push your limits. Dynamic Conditioning coaches will assess your body fat content using the Charles Poliquin Biosignature Analysis, analyze and plan your dietary intake and pair you up with 1 to 5 individuals with similar goals, interests and personalities. Over a 12 week period results will be documented and posted on the competitor results board. On a monthly basis competitors will evaluated on total weight loss, percentage weight loss, lean muscle mass, body part size reduction and obstacle course time trials. The participant with the lowest score will be the winner of the challenge. As an added incentive the winner of the Body Fat challenge will be awarded a 50% discount and 3 month complimentary membership on all future DCC purchases, including a comprehensive maintenance package to keep the pounds off all year. To sign up or enquire about the 2009 Out of your Box Body Fat Challenge contact Lee Davey or Jared Postance at DCC, 416-929-7812 or email info@dccentre.ca

Top Tips for Getting Lean Fast, Staying Fit Longer and Having Fun Doing It in 2009.

Maintain a healthy level of willpower – The old adage you are what you eat will absolutely show up in the mirror.

“The most difficult thing about changing your eating patterns is just that, the pattern. Once you get into the habit of eating a healthier more balanced diet, the easier and easier it becomes”, says Karla McConnell, Athletic Therapist and Acupuncturist at DCC. “Don’t mistake eating healthier for eating blandly. People think that eating a healthy diet means you have to give up everything that tastes good, ABSOLUTELY UNTRUE! Reduce your carb intake and have a cheat meal once a week. Avoid anything white, processed, or that has a shelf life of more than two weeks old. DO add lots of vegetables and protein at (all) of your meals. This doesn’t mean you have to cut all of the dressings, sauces and taste. It just means you need to make better choices. Instead of jelly beans, eat chocolate covered almonds. Chocolate covered almonds are a source of good fats, protein and of course chocolate. Never a bad idea to add fish oil with your good fats either. Fish oil helps with fat burning and a variety of other benefits”.

Measure body fat content and rebalance your hormones

“After all, if you don’t know where your body fat content is today, you won’t know where it needs to be tomorrow. Measure your fat content and get a clear view of your hormonal profile. It reveals key information about your diet, exercise and fitness, levels and can positively affect your mood, stress levels, sleep patterns and body fat levels among others”, says Lee Davy, Co-founder and Strength/Conditioning Coach at DCC. “One of the most effective methods to measure body fat and hormone levels is with the Charles Poliquin’s Biosignature test. This test measures body fat at 10 different sites for men and 12 sites for women. Each site correlates to a different hormone and reveals your unique biological signature. Use the results to control your diet, design herbal supplement protocols, modify your exercise routine and make lifestyle changes. By rebalancing your hormones you can lose weight quickly and feel healthy longer.

Manage your food portions

“If you can’t see your plate, chances are there’s way too much on it”, say’s Tyson Staples, Conditioning Coach at DCC. “You should never need a shovel sized eating instrument to get the job done. The truth is, if you eat smaller meals at regular intervals, you’ll feel better, have more energy and burn more calories.

Replace coffee with green tea.

“Most of what people put in their coffee is garbage, especially people who think sweetener is a healthier choice than sugar”, says Aaron Smillie RMT and Strength Coach at DCC. “The body has difficulty processing chemicals like sweeteners and they tend to gum up the body. Green Tea conversely has many beneficial properties; it helps fight medical conditions such as cancer, arthritis and high cholesterol, it detoxifies and cleanses the liver and it aids in digestion after eating”.

Stay motivated – a boot camp or obstacle course type of training environment or class may be the training option you need.

“Most often an end goal or some significant reward can have an impact on whether or not you stick with your fitness program”, says Davy. “Often the best thing to stay on track includes, training with a partner or small group to help make you accountable. Time tends to pass much quicker when you are chatting it up with a group of peers – a little competition never hurt anyone either. If you add a number of elements and time them in an obstacle course fashion, it becomes a fun, competitive challenge that stimulates the entire body in a multitude of different ways”.

Make training fun and interesting

“Reading the paper while walking on the treadmill is not an effective training method”, says Davy, “Training should be focused, enjoyable and stimulating. Use a variety of equipment and tools to move your body in different planes. From lunges, to pull-ups, to burpees to squats, using your head to think outside the box is all you need to push your fitness training to the next level. Go to the dump and get an old tractor tire. Put it in the backyard and use it for squatting, flipping, pushing and pulling. Tractor tires are free and you’ll be helping the environment at the same time. Use your imagination and you will ensure a fun and functional workout at all times”.

Train with intensity and desire

“Having an in depth conversation about the meaning of life in between sets is an intensity killer”, says Davy, “Reduce your rest times between sets and keep your heart rate up for your entire workout. The longer you can keep your heart rate up the more calories you will burn. Move from one exercise to the next and make sure that you target different areas of the body”.

Train with weights and do away with long slow bouts of cardio

“Train with weights and don’t worry about “cardio” training”, says Davy, “Long, slow, boring bouts of cardio are not the way to leaner, more muscular physiques. Weights enable you to build muscle while keeping your heart rate up and allow you to burn more calories. Unless you truly enjoy running or cycling or are training for a competition, “cardio” activities aren’t necessary”.

Drink lots of water

“With approximately 80% of your body consisting of water, it makes sense that water is a key building block to a healthy body. Drinking lots of water improves recovery time, lubricates the joints, dilutes pollutants and conducts electrical impulses, enabling you to contract muscle more efficiently”, says Jared Postance Co-founder & CEO of DCC. “An individual should consume no less than 2-3 litres per day and 5-6 litres in ideal”.

About Dynamic

Dynamic Conditioning Centre is the most unique and progressive training and Therapy Centre of its kind. The functional, results-oriented centre houses 1200 square feet of field-turf, monkey bars, a sandpit, tractor tires, kettle bells, sledge-hammers, weighted sleds and many other conditioning ‘tools’, which make DCC difficult to ignore. Utilizing these unconventional methods and pieces of equipment significantly enhances excitement, RESULTS and therefore client participation. The facility showcases some extraordinary, multidisciplinary and highly skilled professionals including, Athletic Therapists, Osteopaths, Nutritionists, Massage Therapists and strength and conditioning coaches, providing a 360 degree vantage point from which the client can be assessed and treated - ultimately leading to the best service possibly available under one roof.

The unique fitness & athletic playground focuses on corporate, individual and team (building) programming, a limited membership capacity, specialized classes, sports specific training, holistic nutritional guidance, herbal supplement protocols to strengthen and rebalance the body’s systems and therapeutic demands. The Dynamic Conditioning Centre is located at 619 Yonge St, Toronto. For more information please see www.dccentre.ca

San Base Studios presents the world's first Dynamic Painting

2008-11-27T11:28:00.001-05:00

A collision of art, science and modern interior Design.

We invite you to attend the first public presentation of the Dynamic Painting technology, in an exclusive reception on December 11^th, 6-9pm.

Follow the link for more information www.sanbasestudio.com/inv.htm

About Dynamic Painting Technology

Dynamic Painting is a form of digital generative art that is truly the original creation of the artist- a new kind of art-created by human, and developed endlessly by a computer. It is based on an original idea described in a precise mathematical way that governs the shape, color and dimension of the generated image, converting brush strokes into algorithms. The algorithms of a dynamic painting represent the DNA of the picture, mutating to generate a series of distinct images that follow the style and concept of the original painting. This novel technology is ideal in many decorative applications for home, office, or public space. A typical Dynamic Painting installation includes proprietary hardware connected to a large high definition LCD/Plasma monitor. The system and display can be tailored to a particular specification; to fit any environment. The benefits of this genre are obvious: an endless supply of unprecedented and unpredictable paintings in the place of one static image.

GET OUT OF YOUR BOX AND INTO OUR PLAYGROUND

2008-09-07T18:47:00.002-05:00

For interviews, photos or video opportunities contact: Cameron Thomas, GROWTH ASSET, 416-660-9801 or by email at cameron_thomas@rogers.com

For Immediate Release

Dynamic Conditioning Centre- The First Fitness and Athletic Playground Celebrates the Official Opening of a New 5400 Square Foot Training Facility and Self Improvement Month, in an Exclusive Open House, September 18^th, 2008

Fitness and Conditioning Experts Present Unconventional Training Methods and Tools for a Happy and Functional New You in the Most Unique Training Environment Yet Conceived.

Toronto, Sept 5, 2008- September marks the end of summer and the beginning of a period of change in our lives. Changes in social status, work satisfaction, academic growth and financial position are goals we attempt to make stick for the rest of the year. Lee Davey and Jared Postance, co-founders and conditioning coaches at the Dynamic Conditioning Centre believe September is also a great month for novice and avid fitness “buffs” to consider new training regimes to enhance excitement, results and participation. In celebration of Self Improvement month and the official opening of their new 5200 square foot playground-like facility, Dynamic Conditioning will be hosting an EXCLUSIVE Open House for media, sports organizations, government agencies, charities and fitness enthusiasts on Thursday, September 18^th at 619 Yonge St, 2^nd Floor from 3pm to 9pm. Dynamic Fitness and Conditioning coaches will be demonstrating the “Cat’s Lair”- obstacle course conditioning programs designed to build agility, power, balance, coordination, speed, strength and mental acuity. Learn how to train the whole body using unconventional training tools like tractor tires, sleds, ropes, monkey bars, cargo nets, balancing tools and more. Bring your athletic gear and try it out for yourself. Please RSVP Cameron Thomas, GROWTH ASSET at cameron_thomas@rogers.com or 416.660.9801 by September 14^th at 6pm.

“The Dynamic Conditioning Center is a destination for all individuals at any level wanting to receive the ultimate in personal service, customized, education oriented programming and top conditioning and therapeutic techniques in an environment that is motivating, functional and fun” says Lee Davey. “We sought to create an athletic playground where both the body and the mind are stimulated and machine training is a thing of the past. Machines create stupid bodies that know only how to work in the same repetitive fashion. At Dynamic we not only ensure that your training will result in a smart, fast and strong body, but that you will do so in an atmosphere of accountability and execution that garner results. Bottom line, we get results fast and you’ll have fun while doing it-you definitely won’t be bored. Self Improvement month is a call to action to get out of your routine workouts and into the playground to Unleash yourself-It’s a gateway to your next level”

About Dynamic

Dynamic Conditioning Centre is the most unique and progressive training and Therapy Centre of its kind. The functional, results-oriented centre houses 1200 square feet of field-turf, monkey bars, a sandbox, tractor tires, kettle bells, sledge-hammers, sleds and many other conditioning ‘tools’, which make DCC difficult to ignore. Utilizing these unconventional methods and pieces of equipment significantly enhances excitement, RESULTS and therefore client participation. The facility showcases some extraordinary, multidisciplinary and highly skilled professionals including, Athletic Therapists, Osteopaths, Nutritionists, Massage Therapists and strength and conditioning coaches, providing a 360 degree vantage point from which the client can be assessed and treated - ultimately leading to the best service possibly available under one roof.

DCC incorporates an old school style with new age philosophies. Among the initiatives at DCC are Educational Seminars and workshops, Obstacle Course Training, Team Building and Competition, ongoing workshops, specialized classes, community involvement with underprivileged youth and a vendor partnership program among others.

The unique athletic playground focuses on corporate servicing, including customized individual and team (building) programming, a limited membership capacity, specialized classes, sports specific training, holistic nutritional guidance, herbal supplement protocols to strengthen and rebalance the body’s systems and therapeutic demands.

Dynamic Conditioning Centre…A lifestyle, a community

August 2008 New Clients

2008-08-12T16:52:00.005-05:00

Pronoic PR would like to announce the addition of three new clients to its roster in August. I would like to welcome Dynamic Conditioning Centers, Personality Resources and Horse Sense to the fold.Please see the DCC video and link for more information on the companies. I will add more details as they happen.

WHAT IS YOUR SKIN TYPE

2008-05-29T21:56:00.003-05:00

Bronzeado Tan Spa Offers Complimentary Skin Analysis to Ultimate Sun Seekers to Promote Summer Sunburn Prevention and Awareness

Do you plan on praying to the sun gods this summer? When vanity calls, make sure you know your skin type. This expertise may be the difference between a beautiful bronze tan and dangerous sunburn. In the month of June, Bronzeado will offer complimentary skin analysis to promote summer sunburn prevention and awareness. Sessions can be reserved by calling Bronzeado Tan Spa at 416-987-1987 or by email at info@bronzeado.com

Bronzeado joins the chorus of concerned voices recommending sunburn prevention, at the cottage, beach or around the pool. Bronzeado knows that sunburn prevention is a more effective message than sun avoidance, which ultimately encourages abuse. “We know that vanity is a large sun motivator”, says Stephanie Kluke, Owner of Bronzeado Tan Spa. “It is not our role to stop clients from lying in the sun, but to teach smart tanning practices” Kluke says. “At Bronzeado we follow a comprehensive consultation process that includes skin analysis and sun exposure planning. One of our key practices is to determine a client skin type”, says Kluke. “Your skin type determines personal sensitivity to the sun and ability to tan or burn”. “For example, there are some skin types that always burn easily and never tan. These are the clients we would recommend a sun avoidance strategy, including the use of high SPF lotions, seeking shade and staying out of the sun at peek times between 11am and 3pm”. Kluke also says, “I would also recommend sunless tanning methods like the airbrush tanning we offer at Bronzeado.

The 10 minute skin analysis is conducted by a certified Bronzeado technician and probes hereditary disposition, tan history and habits. An exposure plan is designed to reflect skin type, client goals and skin care needs. For a copy of the Bronzeado Skin Sensitivity Questionnaire and the Sun Reactive Skin Type Chart email info@bronzeado.com.

Bronzeado is Canada's first luxury tan spa to apply holistic principles to its tanning, products and operations. High pressure tanning, low pressure tanning, airbrush tanning and esthetics are all offered under one roof, including an exclusive juice bar serving a wide range of fruit & herbal tonics called Elixirs. Bronzeado is quickly becoming the HOT spot for flawless airbrush tanning and has been featured on CFTO news, Flare, Glow, Elevate Magazine, Canadian Beauty and Rogers Toronto Living.

For interviews or more information contact Cameron Thomas, PRONOIC PR, 416-660-9801 or cameron_thomas@rogers.com

Living Buzz

2008-04-29T17:04:00.004-05:00

I would like to announce the creation of my own unique social networking site on NING . LIVING BUZZ is a social hive for publicists, clients and journalists wanting to share lifestyle stories, campaigns and insights. To see more about Living Buzz follow the link or join by clicking the LIVING BUZZ box at the top of page.

PRONOIC RESULTS A SIX MONTH SNAPSHOT

2008-03-20T14:04:00.001-05:00

A) Gift from the Stars Cookbook Launch (Short term contract to launch the cookbook May 07-August 07).

CFRB 1010- John Donabie Show
AM640- Arlene Bynon Show
CBC Radio 1- Matt Galloway and Chef Daniel Racine
Breakfast Television- Kevin Frankish and Chef Daniel Racine cooking segment
Taste of TO
North of the City Magazine
Gremolata
Food TV Blog
Toronto Star
Hamilton Spectator

B) Chef Wiese/Fuzion Resto-lounge (Short term contract to increase exposure to business clientele October 07-December 07)

CFRB 1010- Christine Chernesky Show
AM 640- Arlene Bynon Show
Rogers- Toronto Living- Interview and cooking segment with Chef Wiese
Center of the City- Feature with Chef Wiese
Eye Weekly
Metro- Workology
Canada One

C) Bronzeado Tan Spa (Launch and on-going promotion and PR)

Flare-Spray Tanning
CTV News at 6PM- Chris Eby Winter Blues and Tanning
PROUD FM- Shaun Proulx Show
Town Crier- Mid Town Business feature
Fashion- Summer June 08- Holistic Tanning
Glow Magazine- Summer 08- Holistic Tannng
Elevate Magazine- Summer 08- Spray Tanning

What is Holistic Tanning

2008-02-19T18:25:00.001-05:00

Holistic tanning is a philosophy that unites tanning education, planning and management with state of the art technology, skin care and socially plus environmentally responsible products and operations. Bronzeado follows an 8 step Holistic tanning process, paying homage to smart and fully informed tanning:

1. Education and Training

Bronzeado will ensure 100 % transparency in all tanning and spa operations including government regulations, tanning options and dangers, first and maximum exposure times to skin type, manufacturer specifications, equipment maintenance, spa techniques and product ingredients.

2. Client Assessment-Detailed records of health, tanning and burn history, skin type and skin conditions

As a member of Smart Tan Canada, Bronzeado espouses a conservative and responsible approach to tanning. Bronzeado staff will ask numerous questions about client lifestyles to design personal tanning plans. Each client will be required to fill in a comprehensive client questionnaire on their first visit or from a special online form. A detailed digital record of services rendered will be updated on each visit.

3. Smart and informed Planning

Bronzeado will carefully plan and manage personal tanning programs based on skin type, burn and tanning history, photo sensitivities, equipment specifications and client goals. Dangerous burning of the skin will be avoided at all costs and staff will follow a strict refusal policy for potentially damaging tanning practices. In particular Bronzeado will not permit anyone under 16 to use the tanning beds and those between 16 and 18 must have parental consent, signed on the premises. Bronzeado will also ask for photo ID where age of a young person is in question.

4. Proper Skin Care

Certified estheticians will be available for pre and post tanning skin care applications, procedures and advice to prevent premature aging and skin damage.

5. State-of-the-art tanning technology

Bronzeado has invested 160K in four of the latest top beds from Ergoline and SunItalia to achieve balanced and smart tanning sessions. In particular, three of the beds are of the High Pressure type, which means they emit more UVA and substantially less UVB. UVB has been associated with increased levels of burning rays, whereas UVA rays are more likely to produce a better tan and the risk of burning is significantly reduced.

Bronzeado can provide guests with a realistic personal estimate of Vitamin D absorption with its Solartech Vitamin D Solar meter.

Bronzeado will always be on the lookout for new and cutting edge technologies in the tanning and spa industries and provide it to their clients.

6. Socially responsible and environmentally sustainable products and supplies

Bronzeado has searched the globe for the best products and supplies to compliment its holistic approach to tanning and aesthetics. Bronzeado will follow a strict three point purchasing philosophy.

· Are the products made with natural and organic ingredients?

· Do they optimize health and wellness?

· Are they manufactured with the environment in mind?

Bronzeado supports products from Jurlique, Spa Essentials and Elixir Tonics that meet this strict purchasing philosophy.

7. Equipment Maintenance/Cleaning

Bronzeado will follow a regular maintenance/cleaning program (monthly) for its Ergoline and SunItalia tanning systems. Replacement parts and bulbs will only be purchased from the original manufacturer. Beds will be regularly tested to ensure UV emissions are within the recommended limits set by the manufacturer.

Bronzeado will provide each client with their own set of goggles for personal use only.

Beds will be cleaned after every use to prevent infection and disease

8. Financial support for scientific studies on cancer, tanning technologies and other health and wellness issues

Bronzeado supports research in tanning, skin care, skin cancer and other health and wellness issues. Bronzeado will donate proceeds from tanning and spa revenues to these worthy issues.

GRAB YOUR WINTER BLUES BY THE BULB

2008-02-14T13:01:00.001-05:00

Canada’s First Holistic Tan Spa Promotes Responsible Indoor Tanning and Launches an 8 Step Tanning Process to Cure Winter Depression and to Give a Gift of Vitamin D.

Xxxxx Launches February 7^th and 8^th, 2008 with Exclusive Media Information Sessions at XXXX St, Toronto, ON, 10AM-8PM.

For immediate release

January 29^th, TORONTO, ON- While the dangers of excessive sunlight exposure and artificial tanning are well publicized, very few people are aware of the possible benefits from responsible UV exposure. In fact advice to cover up, lather up and to avoid UV rays at all costs could be detrimental to your health. Controversial bodies of research suggests a responsible amount of UV from artificial sources might cure Seasonal Affective Disorder (SAD) and even provide a winter dose of vitamin D. Toronto based Xxxx stakes it’s future on the benefits of responsible tanning to achieve good health and vitality. Canada’s first Holistic Tan Spa launches an 8 step Holistic Tanning process in exclusive media information sessions, February 7^th and February 8^th, 2008 at XXXX St from 10:00AM-8:00PM. Xxxxx will be booking one hour private sessions on a first come first serve basis and invites guests to experience two spa or tanning services for free. Please state two time preferences in your RSVP. RSVP by February 5^th at 5PM to Cameron Thomas, PRONOIC PR at cameron_thomas@rogers.com or by calling 416-660-9802.

Xxxxx officially launches during the peak of Canadian vulnerability to seasonal depression. Recent statistics published by the Globe and Mail suggests we are suffering from one of the darkest years yet. In a January 25^th, 2008 article, “Dark Cloud with No Silver Lining”, Dave Phillips, Senior Climatologist with Environment Canada comments on the short supply of sunlight and its effect on Canadians this year. “Across Canada, there certainly has been less sunshine than usual this winter” said Phillips, “People who are feeling down in the dumps or have the winter blahs because they can’t see the sun are not imagining it. Those who really suffer from SAD are probably feeling bad”. Xxxxx is answering the call made by the Globe statistics and is buoyed by research from respected medical experts and epidemiologists in the UK and the U.S. Extensive research suggests that responsible exposure to UV rays may “induce a feeling of wellbeing” and may even provide “our winter source of vitamin D”.

Freelance medical researcher Oliver Gillie argues in his 2004 report entitled “Sunlight Robbery” that government policy has over emphasized the dangers of tanning and urges responsible tanning practices, including the use of artificial tanning beds to get our winter dose of vitamin D. Gillie said, “Sun beds may be a healthy option if used carefully for maintaining winter levels of vitamin D. Consideration needs to be given to recommending ultraviolet lamps and tanning salons to the public as a means of maintaining vitamin D levels during winter. Recommendations and controls concerning the use of sun beds should be reviewed with the aim of encouraging use of sun beds while maintaining safeguards”

In a 1999 report entitled “Are We Really Dying for a Tan” epidemiologists, Andrew R Ness, Stephen J Frankel, David J Gunnell and George Davey Smith challenge the notions of Health Professionals critical of tanning and argue that responsible UV exposure may aid winter depression and the symptoms of Seasonable Affective Disorder. They said, “People find lying or sitting in the sun enjoyable and relaxing. This subjective sense of wellbeing may be important in itself in improving the quality of a person's life. Seasonal variations in sunlight exposure may underlie a proportion of episodes of depressionthose attributed to seasonal affective disorder. Psychiatric illness is an important factor in population health, and any beneficial effect of increased exposure to sunlight might reduce appreciably the population burden of disease”.

Holistic tanning is a philosophy that unites tanning education, planning and management with state of the art technology, skin care and socially plus environmentally responsible products and operations. Xxxxx follows an 8 step Holistic tanning process, paying homage to smart and fully informed tanning:

1. Education and Training

Xxxxx will ensure 100 % transparency in all tanning and spa operations including government regulations, tanning options and dangers, first and maximum exposure times to skin type, manufacturer specifications, equipment maintenance, spa techniques and product ingredients.

2. Client Assessment-Detailed records of health, tanning and burn history, skin type and skin conditions

As a member of Smart Tan Canada, Xxxxx espouses a conservative and responsible approach to tanning. Xxxxx staff will ask numerous questions about client lifestyles to design personal tanning plans. Each client will be required to fill in a comprehensive client questionnaire on their first visit or from a special online form. A detailed digital record of services rendered will be updated on each visit.

3. Smart and informed Planning

Xxxxx will carefully plan and manage personal tanning programs based on skin type, burn and tanning history, photo sensitivities, equipment specifications and client goals. Dangerous burning of the skin will be avoided at all costs and staff will follow a strict refusal policy for potentially damaging tanning practices. In particular Xxxxx will not permit anyone under 16 to use the tanning beds and those between 16 and 18 must have parental consent, signed on the premises. Bronzeado will also ask for photo ID where age of a young person is in question.

4. Proper Skin Care

Certified estheticians will be available for pre and post tanning skin care applications, procedures and advice to prevent premature aging and skin damage.

5. State-of-the-art tanning technology

Xxxxx has invested 160K in four of the latest top beds from Ergoline and SunItalia to achieve balanced and smart tanning sessions. In particular, three of the beds are of the High Pressure type, which means they emit more UVA and substantially less UVB. UVB has been associated with increased levels of burning rays, whereas UVA rays are more likely to produce a better tan and the risk of burning is significantly reduced.

Xxxxx can provide guests with a realistic personal estimate of Vitamin D absorption with its Solartech Vitamin D Solar meter.

Xxxxx will always be on the lookout for new and cutting edge technologies in the tanning and spa industries and provide it to their clients.

6. Socially responsible and environmentally sustainable products and supplies

Xxxxx has searched the globe for the best products and supplies to compliment its holistic approach to tanning and aesthetics. Xxxxx will follow a strict three point purchasing philosophy.

· Are the products made with natural and organic ingredients?

· Do they optimize health and wellness?

· Are they manufactured with the environment in mind?

Xxxxx supports products from Jurlique, Spa Essentials and Elixir Tonics that meet this strict purchasing philosophy.

7. Equipment Maintenance/Cleaning

Xxxxx will follow a regular maintenance/cleaning program (monthly) for its Ergoline and SunItalia tanning systems. Replacement parts and bulbs will only be purchased from the original manufacturer. Beds will be regularly tested to ensure UV emissions are within the recommended limits set by the manufacturer.

Xxxxx will provide each client with their own set of goggles for personal use only.

Beds will be cleaned after every use to prevent infection and disease

8. Financial support for scientific studies on cancer, tanning technologies and other health and wellness issues

Xxxxx supports research in tanning, skin care, skin cancer and other health and wellness issues. Bronzeado will donate proceeds from tanning and spa revenues to these worthy issues.

BRONZEADO Q&A

2008-02-14T12:59:00.001-05:00

Interview with Stephanie Kluke

1. Tell me a little bit about yourself and your partner Stephen Cullen. Describe to me briefly about your backgrounds, education or skills.

Stephen Cullen has been a friend for many years. He recently retired from a career in international banking and was looking for an entrepreneurial venture to fill his time. I’m an avid traveler and spa client and was struck by the lack of vision in the tanning industry. In my research I identified a perfect opportunity to marry tanning and aesthetics in a unique spa venue never seen in the Toronto are. I have previous experience running my own business and felt my vision and entrepreneurial zeal was a great match with Stephan’s financial acumen.

2. How did you come up with the name Bronzeado? Is there significance or meaning to the name?

Bronzeado means tanned in Portuguese and Italian. We wanted a unique and elegant name that represented both the tanning and spa aspects of our business.

3. Where is Bronzeado located? Describe the process of choosing your location.

Bronzeado is located at 2030 Yonge St just north of Davisville. I have lived in the area for over 12 years and have a strong grasp of the demographic, competition and special needs of my neighbors. I want to be a hands-on owner and wanted a business close to home.

4. Why a tanning spa?

I do a lot of traveling to Miami, L.A and other points south in the winter. I’m also a regular client of tanning salons and spa’s around the world. Tanning has a positive image south of the border that I wanted to bring to Toronto. I believed Toronto was ready for a new tanning and spa concept that was stylish, modern and luxurious. I wanted to bring the spa attention to detail to the Toronto tanning industry.

5. What is the square footage of the spa?

Bronzeado is a 2600 square foot tanning oasis.

6. Take us for a tour of the spa. Describe the individual departments that make up Bronzeado Tanning Spa?

Immediately as you walk into our venue you are struck with the elegant and comfortable surroundings created by Costantino D’elia from COZ Design. Gold leaf ceilings, crystal chandeliers and crown moldings are special elements of our classical and timeless interior design. To the left is our drink bar for Elixir Tonics and Teas and a large manicure and pedicure room. We have paid special attention to the pedicure stations and custom built the sinks and chairs for bacterial and hygienic reasons. Beyond the manicure/pedicure room is a long hallway with private tanning rooms and our Platinum, Magic and Affinity high pressure beds. Along the second hallway we have rooms for aesthetics, airbrush tanning and showering. We have built pocket doors between the rooms to ensure privacy and good ventilation

7. How many employees are on the Bronzeado team? What are their backgrounds, certifications, special skills?

We have experienced and skilled staff at Bronzeado. We have a spa manager, three qualified aestheticians, air brush technician and three front desk and Elixir bar attendants. All staff have been trained according to our “Open Book” management philosophy and “Certified Skill” process.

8. What is the “OPEN” Book management process and how does it apply to Bronzeado? What does skilled certification mean?

We will ensure that all members of the Bronzeado team are experts in all areas of our business. Through our OPEN BOOK management style we will meet monthly to set goals, discuss procedures and learn new skill sets. To ensure consistent service quality and technical skill, every team member will complete an in-salon certification program, which will include a monthly oral and written exam. We want you to always have confidence and peace of mind that you are in the hands of a skilled-certified team member. You will always receive the utmost in True Quality salon service and attention-unconditionally guaranteed.

At Bronzeado we will practice the highest form of team service. This means that the skills of our entire team are available to you. Our objective will be to make every client feel that they may see whom ever they choose without fear of a different quality of service. Meeting your service needs and busy schedule is our top priority

9. There is so much information out there suggesting tanning is dangerous. What are your views about the danger of tanning and how are you going to counter the negative image.

Excessive tanning is dangerous. We advocate “SMART” and fully informed tanning through an 8 point Holistic Tanning Process as follows.

1. Education and Training of Clients and Staff

2. Client Assessment-Detailed records of health, tanning and burn history, skin type and skin conditions

3. Smart and informed Planning

4. Proper Skin Care

5. State-of-the-art tanning technology

6. Socially responsible and environmentally sustainable products and supplies

7. Equipment Maintenance/Cleaning

8. Financial support for scientific studies on cancer, tanning technologies and other health and wellness issues

10. Explain to me the Bronzeado concept and philosophy. What makes it unique?

We are Canada’s First Holistic Tan Spa. Holistic tanning is a philosophy that unites tanning education, planning and management with state of the art technology, skin care and socially plus environmentally responsible products and operations. Bronzeado follows an 8 step Holistic tanning process, paying homage to smart and fully informed tanning:

11. Who are your target clients (demographic, ethnographic)?

Bronzeado is a modern tanning oasis created to accommodate the busy urban professional seeking personal vitality, logetivity and optimal health from the inside out.We are targeting clients in the luxury markets of Yonge/Davisville, Rosedale, Forest Hill, Leaside, Lawrence Park and more. Our clients are critical, educated and have discretionary money to spend.

12. You are offering a 360 degree service package. What does this package include?

We have put health and wellness under one roof including high pressure tanning, airbrush tanning, manicures, pedicures, facials,waxing, tonics, teas and natural and organic product offerings.

13. How do the spa service offerings relate to tanning?

Our spa offerings complement the tanning packages we offer. Skin analysis and care is an important component to tanning. At Bronzeado we can offer comprehensive skin care expertise to our tanning clientele

14. Explain the step by step process of a new client visit to Bronzeado.

Every new Bronzeado client will follow a three step process as follow;

· Assessment-. As a member of Smart Tan Canada, Bronzeado espouses a conservative and responsible approach to tanning. Bronzeado staff will ask numerous questions about client lifestyles to design personal tanning plans. Each client will be required to fill in a comprehensive client questionnaire on their first visit or from a special online form. A detailed digital record of services rendered will be updated on each visit.

· Education-Bronzeado will ensure 100 % transparency in all tanning and spa operations including government regulations, tanning options and dangers, first and maximum exposure times to skin type, manufacturer specifications, equipment maintenance, spa techniques and product ingredients

· Smart Planning Bronzeado will carefully plan and manage personal tanning programs based on skin type, burn and tanning history, photo sensitivities, equipment specifications and client goals. Dangerous burning of the skin will be avoided at all costs and staff will follow a strict refusal policy for potentially damaging tanning practices. In particular Bronzeado will not permit anyone under 16 to use the tanning beds and those between 16 and 18 must have parental consent, signed on the premises. Bronzeado will also ask for photo ID where age of a young person is in question

15. Can you elaborate on your client assessment process and why it’s important

Knowing our client is at the heart of our business philosophy. We will ask the right questions about you and your lifestyle so that our skilled experts can set goals and design personal tanning and beauty plans that are smart and tailor-made. Each client will be required to fill in a comprehensive client questionnaire on their first visit or online.

16. You have purchased state-of-the-art tanning technology for Bronzeado. Tell me about the tanning beds and what makes them unique. Is this technology exclusive to Bronzeado?

Bronzeado is the only spa in Canada with the 2008 collection of tanning beds from Ergoline and SunItalia. Bronzeado has invested 160K in four of the latest top beds to achieve balanced and smart tanning sessions. In particular, three of the beds are of the High Pressure type, which means they emit more UVA and substantially less UVB. UVB has been associated with increased levels of burning rays, whereas UVA rays are more likely to produce a better tan and the risk of burning is significantly reduced.

17. You have extended your holistic approach to the types of products you offer at Bronzeado. What are these products and why the concern for natural and organic ingredients and environmental sustainability?

We offer products from Jurlique, Spa Essentials and Elixir Tonics. These products complement our holistic tanning philosophy and concern for personal vitality and health from the inside out

18. You offer spray tanning to complement the tanning packages offered at Bronzeado. What is spray tanning and what are the advantages and disadvantages.

The Air Brush system is a personalized spray applied by trained staff from an Air Brush gun. The Air Brush tanning solution is a natural product that is derived from sugar cane called DHA (Dihydroxyacetone). It causes a natural reaction with the top layer of your skin to give a tanned appearance. Depending on which solution is used and your personal preferences, you may choose from a light sun kissed look to a deep golden brown which appears natural and even. Much more even, than any spray booth tan is capable of rendering.

Spray tanning is good for individuals who want to gain the cosmetic benefits of tanning without the risks of UV ray exposure.

Fuzion Toronto Media Letter

2008-01-29T16:57:00.004-05:00

Dear

What qualifies a restaurant to be a top destination in Toronto? The answer is simple: A comfortable, cosmopolitan environment, dynamic cuisine, engaging and responsive service, reasonable prices and rave reviews.

In 2007 Fuzion Rest-lounge and Garden has made an impact on many Toronto gastronomes and earned a reputation as a “go to” venue for elegant atmosphere, great food and friendly service. Restaurateur, Jimmy Georgoulis and Chef Patrick Wiese ( Harpo Studios, Oprah Winfrey) have combined their talents and delivered a unique dining experience deserving of elite status. High profile corporations, respected journalists and out of town guests have agreed. See what Toronto has said about Fuzion in the past year;

“Owners Jimmy Georgoulis, Jeremy Tobias and Sakie Bakoyiannis have taken the bones of an old Church Street house and created warmth, sophistication and luxe vibe from top to bottom” (Patricia Noonan, toronto.com)

“Wiese is a fun chef, long on exuberance and big flavors” (Joanna Keates, Globe and Mail)

“Patrick Wiese’s Fuzion may have opened quietly last fall, but it’s guaranteed to make a big noise” (Steven Davey, Now Toronto)

“Oprah was eating well” (Kathryn Bonel, Eye Weekly)

“It requires a large number of details to come together in perfect harmony to create a successful first-date dinner. In short, you need a Fuzion” (4 Cherry, Sweetest rating, Sweetspot.ca)

“If you are looking for a dining experience that combines great cuisine with stellar service and fabulous ambience, then I highly recommend this resto-lounge” (Restotoronto.ca, Foodie 99)

“Overall I would recommend this restaurant to anyone who wants to have an upscale dinner at a restaurant with an elegant atmosphere and good service. The menu is somewhat expensive, but value is great because the food is different and incorporates unique tastes to make it a worthwhile experience” (Martiniboys.com, Amanda)

While in Toronto for TIFF I had the opportunity to dine in this city’s top restaurants…Fuzion, my favorite so far. This beautiful establishment served us the best experience yet in Toronto. Very friendly staff, beautiful courtyard and the food..To die for” (Martiniboys.com, LA Foodie)

Enclosed please find a copy of our media kit, a sample of our menu and our most recent guest recommendations. After reviewing the contents I hope you will consider Fuzion Resto-lounge and Garden as a leading source for restaurant and food expertise. I encourage you to visit and experience the restaurant yourself.

Jimmy Georgoulis and Chef Wiese are available for interviews and food demonstrations.

Jimmy Georgoulis is available to comment on restaurant operations, marketing and event planning. Chef Patrick Wiese is available to comment on world flavours, game meats, organics, unique food combinations, menu planning, recipes and food styling. Chef Wiese is also available to demonstrate his unique cooking techniques and styling tips.

I will follow up with you later in the week. In the meantime, if you have any questions or need more information, please feel free to contact me at 416-660-9801.

Best regards,

Cameron Thomas

Publicity/Media Relations

Fuzion Resto-Lounge & Garden

416.660-9801

www.fuzionexpereince.com

FUZION RESULTS DECEMBER 2007

2008-01-29T16:31:00.001-05:00

Fuzion Results

The Objective:

To develop a highly visible Xmas marketing and publicity program that will accomplish,

Establish Fuzion as a destination for corporate lunches, meetings and events.
Launch the new Fuzion Fall 07 menu
Position Chef Patrick Weise as an expert Toronto Chef
Create an ongoing editorial interest in the Fuzion brand.
Create awareness for www.fuzionexperience.com and other internet portals

The Services Provided

1. The written materials

Urban Professionals Seek Holiday Party Bliss-Press Release
Top Toronto Chef on his Game in Celebration of the Fall Harvest Bounty -Press Release
Fuzion Business letter
Fuzion Concierge Letter
Fuzion Pharmaceautical Letter
Fuzion Blog at www.fuzionblogspot.com

2. Media Outreach

Urban Professionals- press release distribution and phone follow follow-up to 60 top radio, print, and broadcast outlets, in the food,restaurant, fashion and business categories
Urban Professional-press release distribution to 60 radio, print, broadcast and internet outlets on Marketwire news service.
Top Toronto Chef- press release distribution and phone follow-up to 60 top radio, print and broadcast outlets, in the food, restaurant, fashion and business categories.

3. Database Marketing

3x email distribution to 54 Fashion Group Members, 150 friends and associates and 2712 to general PRONOIC database

i. Holiday Gatherings and other special event

ii. Urban Professional Seek Holiday Party Bliss

iii. Top Toronto Chef on his Game in Celebration of the Fall Harvest Bounty.

4. Meetings/Tours

Hill and Knowlton
J Lindeberg
Flare Magazine
Brown & Cohen
Vineeta Singles event
Langton PR
Fulhaber PR

Results

November 5^th- Oprah’s Culinary Secret-Eye Weekly.com
November 28^th- A Fuzion Holiday Experience- Rogers Television- Toronto Living-
December 1^st – A Fuzion Holiday Expereince- AM640- “The Arlene Bynon Show
December 6^th- Chef Wiese feature Story- Center of the City Magazine-
Hill and Knowlton Holiday Party
Canadian Business Online- Urban Professionals Seek Holiday Party Bliss
December 26^th –CFRB 1010 –Christine Chernesky Show- Xmas leftovers

Pending

Breakfast Television- A Fuzion Valentines- January
CBC Radio 1- Chef Wiese- A Fuzion Holiday Experience

TOP TORONTO CHEF ON HIS GAME IN CELEBRATING FALL HARVEST BOUNTY

2007-10-31T08:25:00.001-05:00

For interviews or photo opportunities please contact: Cameron Thomas, PRONOIC PR,

416.676.6175 or Cameron_thomas@rogers.com

Chef Patrick Wiese Launches New Menu at Fuzion Resto-Lounge and Garden

Toronto, Monday, October 29th- Chef Patrick Wiese announces the launch of his fall menu at Fuzion Resto-lounge and Garden. Wiese's new menu celebrates the splendor and bounty of the fall harvest season with an explosion of bold tastes, color and hardy portions. Featured items includes, seasonal game meats (Chef Game Plate), organic seasonal vegetables and a fusion of sauces, saffron's and purees. Wiese has challenged his culinary skills to create a menu that is unique and memorable. This outside- the- box style and flare affirms his position as a top Chef in Toronto. Reservations for dinner can be made online at www.fuzionexperience.com or by calling Fuzion at 416.944.9888. Fuzion is located at 580 Church St, Toronto.

"This menu challenged me as a chef", says Wiese "It forced me to step out of my comfort zone and create something different. I wanted to create new textures, flavors and colors that celebrates fall harvest and challenges me to come up with new ingredient combinations"

Fuzion Resto-Lounge and Garden is a stylish, refined and intimate, multi-faceted urban oasis for dining, cocktails and private functions, indoors or al fresco. Fuzion is located in the trendy Yonge/Bloor business triangle and inhabits a historic and regal Victorian mansion, built originally for the iconic Simpson's clan. This two story haven regularly hosts weddings, meetings, mixers and private dinners for trendsetters and business clientele.

Fuzion is renowned for its distinct culinary concept, which combines dynamic world flavours with fresh organic and regional meats, vegetables, fruits and cheeses, envisioned by Top Chef Patrick Weise. One of a kind wines are paired with each choice to deliver a gastronomic experience ready made for a celebrity guest.

Patrick Wiese has spent a lifetime mastering his culinary skills. He won a medal at the National ACF Culinary Competition in 1999 and was most recently Oprah Winfrey's personal chef. He is a nominee in Now magazines "Nine of Dine" contest for Top Toronto Chef.

URBAN PROFESSIONALS SEEK HOLIDAY PARTY BLISS

2007-10-24T14:14:00.001-05:00

For interviews, photo opportunities please contact: Cameron Thomas, PRONOIC PR, 416.676.6175 or cameron_thomas@rogers.com

Party Planning Guru Reveals Top Office Party Tips To Win Over Employees

Toronto, October 24, 2007- Jimmy Georgoulis knows a thing or two about planning the annual holiday office party. Georgoulis is the owner of three busy and successful restaurants in Toronto and has over ten years of party planning experience. Georgoulis urges office managers to make key planning decisions early and with careful consideration for staff sensitivities and liabilities including, venue selection, themes, menu design and entertainment options.

Georgoulis’s busiest month is October, a time for starting the holiday party planning season. He has learned that an aptly designed party strategy influences good office morale and employee goodwill.

“Be aware of what makes your staff tick and what they consider to be a just reward for a year of hard work” says Georgoulis, “A badly planned party can mean disaster”. “Avoid planning pitfalls by setting realistic budgets, conducting staff consultations and developing checklists months before the event. Organize a planning committee to empower staff and make the process fun and interactive. Reserve your venue in October to avoid disappointment.”

Georgoulis is a strong believer in casual gatherings like mixers, lunches and after work cocktails and suggests avoiding intimate affaires at all cost. He encourages office management to design parties that force staff to relax, to socialize and feel rewarded. Georgoulis’s Top 10 Holiday Party Tips are below:

Georgoulis Top 10 Holiday Party Tips

Holiday mixers with food stations are best
Don’t forget casual group lunches and after work cocktail parties
Book parties from Tuesday to Thursday to get ideal time slots
Spend your budget on food and gifts for the most impact
Remember your liabilities when paying for alcohol. Drinking and driving could come back to haunt you
Pre-select food and cocktail menus to avoid cost escalation, allergies and cultural sensitivities
When pre-selecting menus always have a vegetarian, fish, poultry and meat dish as choices
Do your research on venues and planners to ensure a good fit.
Try the food and meet with management
Do an onsite tour before committing to a reservation and a walk through before the event

Fuzion Biz letter

2007-10-19T14:52:00.003-05:00

Dear

Fuzion Resto-Lounge and Garden (www.fuzionexperience.com)is a culinary destination designed to meet the needs of a modern and critical business clientele. It is a stylish, refined and intimate, multi-faceted urban oasis for dining, cocktails and private functions, indoors or al fresco. We are event and restaurant experts and know how to deliver memorable and engaging sensory experiences for any occasions. We can accommodate groups as large as 200 or as small as two for more intimate affaires. We are good listeners and will pay provide personal and customized services as required.

Fuzion Resto-lounge and Garden is old city architecture and modern contemporary interior design fused with unique and eccentric menu choices for the discerning palette.

Fuzion Resto-lounge and Garden is renowned for its distinct culinary concept, which combines dynamic world flavours with fresh organic and regional meets, vegetables, fruits and cheeses as envisioned by star Chef Patrick Weise. One of a kind wines are paired with each choice to deliver a gastronomic experience ready made for a celebrity guest.

“Weise is a fun chef, long on exuberance and big flavours” (Joanna Keates, Globe and Mail)

Patrick Weise has spent a lifetime mastering his culinary skills and outside-the-box style and flare. He won a medal at the National ACF Culinary Competition in 1999 and was most recently Oprah Winfrey’s personal chef.

“Oprah was eating well” ( Kathryn Bonel, Eye Weekly)

Engaging and expert service staff caters to every customer need and special request, including customized and personal services for private functions, corporate meetings, weddings and special events. Signature martini and cocktail menus are available in an elegant and relaxed urban lounge environment and intimate and private rooms are onsite and equipped with full AV, and DJ capabilities. A large LCD screen is available for presentation purpose

“A sexy, subdued lounge space with two distinct seating areas plus bar available for private functions” (Patricia Noonan, toronto.com)

Clearly, if you dream it, we will deliver it seamlessly and expertly. We invite you to come and visit us for a tour, book a reservation or send us an email. We are open Tuesday to Sunday and Sunday and Monday for special events. I have enclosed a corporate package for your evaluation.

Fuzion Resto-Lounge & Garden

580 Church St

Toronto, ON

416.908.3855

jimmy@fuzionexperience.com

www.fuzionexperience.com

Fuzion Publicity Plan

2007-10-19T14:52:00.001-05:00

FUZION EXPERIENCE

The Editorial Universe

The Corporate Messages:

· A seamless fusion of comfort, sophistication, style and expertise.

· A memorable and engaging sensory experience.

· A haven of gracious warmth and urban elegance.

· Flamboyant, regal Victorian architecture fused with clean, textured, modern contemporary interior design.

· A stylish, refined and intimate multi-faceted urban oasis for dining, cocktails or private functions indoors or alfresco

· A fresh and bold interpretation of “big city” dining and lounging

· Distinct culinary concept blending dynamic world flavors with fresh, organic and regional meets, vegetables, cheeses and wine pairings

· Unique and eccentric menu choices for the discerning palate.

· Intros include Duck Confit and Chinese cabbage pot stickers-pomegranate soy glaze, Interims include Grilled Squid-Chorizo-Mache lettuce-Orange-pink grapefruit segments-Orange-Muscat emulsion and Fins include 21 day aged 10oz Bison Ribeye-5 year aged chedder-Manchego-potato stuffed poblano pepper-Cilantro-mint salsa verde-Tortilla frites

· Outside- the- box flare and style created by star Chef Patrick Weise

· Special and Signature lunch menu for the time challenged corporate executive

· Signature martini and cocktail menus in an elegant and relaxed urban lounge environment

· Soulful soaked house and lounge music from local DJ’s provides a sensual and glamorous back drop for relaxed social interaction.

· Engaging and expert service staff to cater to customer needs and special requests.

· Customized and personal services for private functions, corporate meetings, weddings and special events.

· Intimate and private spaces equipped with full AV and video capabilities.

· Private and landscaped gardens provide a piece of rural paradise in the big city.

· Available for lunch Wednesday through Friday 11:30PM-3:30PM, dinner Tuesday/Wednesday 5:00PM-11PM, Thursday through Sunday 5:00PM-2:00AM

Moving the Messages:

Media

· Targeted general feature story in local and regional daily, weekly and monthly consumer print, TV, radio and internet media covering news, food, restaurants, lifestyle, interiors, general interest, business.

· On-air Fuzion cooking segment on local morning show that features Chef Patrick Weise, special and signature menu items.

· Targeted and recipe listing in local and regional daily, weekly and monthly consumer print or internet covering food, restaurants, lifestyle, general interest. Focus on seasonal and signature menu and bar items

· Targeted general feature story in Canadian trade media covering food and beverage, restaurants, interiors.

· Create further publicity with photo or video opportunities with focus on interiors, architecture, special events

Marketing

· Targeted letters, invitations or special business offers to corporations, associations, groups

The Moment to Break the Story:

· I will prepare strategic written media/marketing communication materials and kits for delivery and follow-up starting September 17^th, 2007.These materials will contain.

1. Primary corporate specific press release with a corporate Xmas angle.

2. Xmas party planning tips

3. Pictures of Fuzion exterior/interior

4. Pics of menu items

5. Specially designed corporate Xmas menu

6. On October 1^st I will create customized pitch letters and phone scripts targeted to each specific media for follow-up.

7. Letter, invitations, special offers to corporations, associations, groups

Objective:

To develop a highly visible Xmas marketing and publicity program that will accomplish,

1. Establish Fuzion as a destination for corporate lunches, meetings and events.

2. Launch the new Fuzion Fall 07 menu

3. Position Chef Patrick Weise as an expert Toronto Chef

4. Create an ongoing editorial interest in the Fuzion brand.

5. Create awareness for www.fuzionexperience.com and other internet portals

I will target the long lead Canadian publications and broadcast outlets first as the majority of monthly and bi-monthly media are currently working on their Christmas issues. Efforts will then target shorter lead media in print and broadcast markets in the Toronto GTA, including news wires.

Project Requirements:

· Creation of video and print media kits, menus for distribution to media contacts at no cost to PRONOIC PR

· Access to all marketing, graphic, print materials, including pictures, videos at no cost to PRONOIC PR

· Registration with newswires for press release distribution at no cost to PRONOIC PR

· Access to Chef Patrick Weise or company representative at all times to conduct interviews, provide quotes or recipes on behalf of the brand.

· Access to the restaurant and menu items for sampling and trials at no cost to PRONOIC

Media Bible:

I will create a media contact lists for print, broadcast, radio and internet covering food, restaurants, lifestyle, interiors, business, general interest for future use of Fuzion restaurant. I will also create a marketing contact list for downtown business, associations and groups

Duration of Contract:

Minimum two (2) months beginning September 17, 2007 and renewable

following an analysis of results.

Results Internet

2007-09-05T16:05:00.000-05:00

I have secured coverage on local and national internet blogs and created a corporate blog for A Gift from the Stars Cookbook. This blog has recieved hundreds of page views in the last two months.

Results Broadcast

2007-09-05T15:47:00.000-05:00

I have secured and scripted interviews and live segments airing nationally and on local morning, entertainment and lifestyle programs.

Results Radio

2007-09-05T15:35:00.001-05:00

I have secured interviews on the Arlene Bynon Show ( AM 640) , The Motts (CFRB) , John Donabie (CFRB) and Here and Now (CBC RADIO ONE) .

Results Magazines

2007-09-05T14:51:00.000-05:00

I have secured over 50+ lifestyle, beauty and food coverage in national and local print monthlies and have contacts at all publications. Go to the link for more information.

http://www.salonjie.com/JIE_Media_book.pdf

Results Newspapers

2007-08-28T16:48:00.000-05:00

I have secured over 50+ lifestyle, beauty and food coverage in national and local print medims and have contacts at all publications. For more information go to the link http://www.salonjie.com/JIE_Media_book.pdf

Press Release Interval House December 2003

2007-08-27T12:38:00.000-05:00

CELEBRATED TORONTO HAIRDRESSER RAISES SPIRITS AND SELF ESTEEM WITH FULL BEAUTY MAKEOVERS AT TORONTO WOMAN'S SHELTER, INTERVAL HOUSE, MONDAY,DECEMBER 23, 2003 TORONTO, December 15,2003-Jie Matar and his team of beauty makeover specialists will be providing hair, makeup and manicures for six dis-advantaged woman whose spirits and self-esteem have been shattered and decimated by violence. Says Matar; “ I want every woman to feel they have the potential to be beautiful, especially during the holidays. Christmas is a time for feeling joy and happiness, not isolation, devastation and fear. Interval House provides the basic necessities of life and I hope to provide the frills” Jie Matar is President and Creative Director of one of Canada’s premiere beauty destinations. The salon is located at 38 Avenue Rd. JIE has an elite and diverse clientele that includes leaders in the fashion, beauty, lifestyle and health care industries. Recent clients include Kim Cattrell, Sir Ridley Scott, Jennifer Tilley, Nathalie Baye, Nick Stahl and Jacynthe. He has been called the “God of Hair” in Toronto Life and has been a contributing stylist to programs on City TV, CTV, Canada’s Walk of Fame and the Toronto Film Festival. Jie presently styles all on air personalities for local television station TORONTO 1 Interval House is Canada’s first shelter for woman and children and has a well-established history for providing women and children an escape from family violence. Open 365 days a year and staffed 24 hours a day Interval house ensures woman and children have an interval of sanity and safety that helps them heal not only the brutal physical wounds, but much deeper “invisible” wounds of damaged spirits and self esteem. Interval House seeks to raise $4 million over the next five years to build increased capacity and new programming.

Press Release Holiday Style and 24 hours Partnership December 2004

2007-08-27T12:23:00.000-05:00

SUPER STYLIST JIE MATAR GET"S FESTIVE WITH HOLIDAY STYLE ADVICE-On Party Looks and a new partnership with 24 hours TORONTO- starting today and appearing bi-monthly, hairstylist Jie Matar will be bringing you advice on beauty, style and fashion. Jie will report on trends and tips as owner and creative director of one of Canada’s premiere beauty destinations, Salon Jie, located at 38 Avenue Rd. in the heart of Yorkville, Toronto. Views on holiday looks and How To Be The Belle Of The Ball On The Trend… “Bigoudis are back”, states Jie The straight styles that you see in the magazines, on the runways and on television today are changing to reflect the new coiffure looks as seen on Nicole Kidman and Pamela Anderson. These Barbie looks are a throwback to the Bigoudi (curler) looks of the 60’s. “Accessories, Accessories Accessories”, anything that is in, on or through your hair. Big dramatic hair clips, fashion forward hats or vivid colour are all considered musts, and make a great holiday fashion statement. Formalize your hair with the Up-Do Of the Season. The “Uplift”- a lift specific to flattering your bone structure, clean lines and architecture works well with all party outfits. Wear it with a hat and make your party entrance one to remember! JIE Matar get’s festive with holiday style advice -On party Looks and Gift Giving Christmas 2003 Cont’d “Make Sure Your colour is in good shape before the holidays,” notes Matar. “That way you can focus on your party specific looks and be in and out of the salon for blow-drys and up-do’s when your schedule gets even busier.” The Colour trend is tone-on-tone AKA ‘Reflection’ colour with the big chunk highlights subtly nuanced together. Gold and mocha brown are the colours of choice. Ground breaking and avant-garde, Jie has an elite and diverse clientele that include leaders in the fashion, beauty, lifestyle and healthcare industries. Recent clients include Kim Catrell, Jennifer Tilley and Canadian singer Jacynthe. He has been called the “God of Hair” in Toronto Life and has been a contributing stylist to the Canada’s Walk Of Fame, Toronto International Film Festival, CTV and City TV. Just recently Jie announced an agreement with Toronto 1 to cut, colour and style all on-air personalities including respected anchors Ben Chin and Sarika Seghal. Style and beauty questions for Jie can be sent to the salon by e-mailing jie@salonjie.com . He will attempt to answer all questions and may use them in our bi-weekly column.

Press Release Toronto 1 Partnership September, 2004

2007-08-27T12:15:00.000-05:00

JIE MATAR AND TORONTO 1 CREATE STYLE SYNERGY JIE-Style To Prevail On-Air, On-Talent And In-Lockers At New Local Television Station Toronto 1 Toronto, Tuesday September 23,2004- Following a successful Toronto Film Festival partnership with Chanel, artist, visionary and sought after consultant, cutter and stylist Jie Matar (JIE), today, announced a partnership with new local television station Toronto 1. Along with a platform to showcase his product line and hair expertise as a on-air contributor to shows to be determined, JIE and his team will be providing exclusive cutting, colouring and styling services to the on-air talent for Current Affair programs Toronto Today, Toronto Tonight and Last Call. The talent roster will include anchors Ben Chin and Sarika Seghal. JIE will also style visiting celebrity guests. His line of hair care products (JIE Necessities) will be prominently displayed in all make-up and hair studios. “I am excited about this layered and mutually-beneficial working arrangement with Toronto 1,” notes Matar. “The energy and talent involved with both of our teams will inspire us to create the most stylish station ever!” This marks the first time JIE has had a formal agreement with a television entity across programming. Groundbreaking and avant-garde, JIE has an elite and diverse clientele that includes leaders in the fashion, beauty, lifestyle and healthcare industries. Recent clients include Kim Cattrell, Sir Ridley Scott, Jennifer Tilley, Nathalie Baye, Nick Stahl and Jacynthe. He has been called the “God of Hair” in Toronto Life and has been a contributing stylist to programs on City TV, CTV and Canada’s Walk of Fame. Craig Media Inc is Canada’s largest privately held television broadcasting company with a history of more than 50 years in the Canadian broadcast industry. Holdings of Craig Media Inc include A-Channel Edmonton, A-Channel Calgary, A-Channel Manitoba, CKX TV Brandon, TORONTO 1 and specialty channels MTV Canada, TV Land and Stampede. XXX

Press Release Cannes Film Festival May 2005

2007-08-27T12:10:00.000-05:00

CANNES FILM FESTIVAL AN INTERNATIONAL SUCCESS FOR LEADING HAIR AND MAKEUP TEAM AT JIE Canada’s Premiere Hairdresser Jie Matar,Hand Picked his Team of Beauty Artists to Provide Hair, Beauty and Makeup Services To Incoming International Press Junkets, Photo And Television Calls and Film VIP’s. Toronto May 27, 2005- Jie Matar, President and Creative Director of Canada’s leading beauty destination signed an exclusive agreement with Film Festivals Entertainment Group and ADR Productions to provide his signature upscale hair, beauty and makeup services to incoming celebrities at the Cannes Film Festival From May 11-22, 2005. Located at the Majestic Hotel’s 58 Beach Beauty Lounge, Jie and his team offered the same full-service pampering that has made his Toronto salon the toast of the rich, famous and avant garde in the city and around the world. Every day,Jie worked his magic on personalities from the film industry ;including the cast of Star Wars, Sin City and executives from Miramax and Harvey Weinstein Pictures. Jie Launched the J Day by Jie wth a special Short Cut for Short Filmmakers in partnership with the Cannes Market , and the Canadian Cut in partnership with the Canadian Village. In entering into this exclusive partnership with Film Festival Entertainment Group and ADR Productions Jie said, “My partnership with Film Festival Entertainment Group and ADR Productions has allowed us to make key international contacts, helped us identify a lucrative and untapped market for the JIE brand and further developed our association with celebrity and international VIP’s. I hope to transport this years success in Cannes to many more film festivals in the future”. About JIE JIE is one of Canada’s fastest growing beauty brands. It is a leading beauty destination, a line of luxury haircare products called JIE Necessities and home to Toronto’s hottest hairdresser and television makeover personality Jie Matar. JIE has an elite and international clientele that includes leaders in the fashion, beauty, lifestyle and media industries. Clients include Sir Ridley Scott, Jennifer Tilley, Gong Li and Kim Cattrell Jie has been a contributing stylist to programs on Canadian and international television and can be seen on The Shopping Channel and daily on the makeover show Sexy Girl. About Film Festivals Entertainment Group Film Festivals Entertainment Group maintains 6 professional and consumer web sites. This widely recognized industry leader for festival news is the content source for over 130 affiliated sites in 12 different countries, which rely on articles, photos and videos for web or television coverage of the Cannes. Film Festival. About ADR Productions Paris based ADR Productions is the exclusive manager and designer hired by the Majestic Hotel to oversee its beach during the Cannes Film.

Press Release Cannes Film Festival May 2005

2007-08-27T11:54:00.000-05:00

CANNES FILM FESTIVAL FEATURES LEADING HAIR AND MAKEUP TEAM, JIE, MAY 11-22, 2005 AT THE MAJESTIC HOTEL 58 BEACH BEAUTY LOUNGE. JIE Goes Global With Exclusive Beauty Partnership With Film Festival Entertainment Group And ADR Productions. Canada’s Premiere Hairdresser, Jie Matar,Hand Picks Team of Beauty Artists to Provide Hair, Beauty and Makeup Services To Incoming International Press Junkets, Photo And Television Calls and Film VIP’s. Toronto May 8, 2005- Jie Matar, President and Creative Director of Canada’s leading beauty destination,has signed an exclusive agreement with Film Festivals Entertainment Group and ADR Productions to provide his signature upscale hair, beauty and makeup services to incoming celebrities at the Cannes Film Festival From May 11-22, 2005. Located at the Majestic Hotel’s 58 Beach Beauty Lounge, Jie and his team will offer the same full-service pampering that has made his Toronto salon the toast of the rich, famous and avant garde in the city and around the world. Every day,Jie will work his magic on personalities from the film industry ;including actors, directors, producers, jury members, journalists and executives attending the festival. In entering into this exclusive partnership with Film Festival Entertainment Group and ADR Productions Jie said, “My partnership with Film Festival Entertainment Group and ADR Productions allows Salon JIE and my luxury beauty product line, JIE Necessities,to enter the global arena. It is a privilege to be part of a key international event”. About JIE JIE is one of Canada’s fastest growing beauty brands. It is a leading beauty destination, a line of luxury haircare products called JIE Necessities and home to Toronto’s hottest hairdresser and television makeover personality Jie Matar. JIE has an elite and international clientele that includes leaders in the fashion, beauty, lifestyle and media industries. Clients include Sir Ridley Scott, Jennifer Tilley, Gong Li and Kim Cattrell Jie has been a contributing stylist to programs on Canadian and international television and can be seen on Canadian television retailer The Shopping Channel and daily on the makeover show Sexy Girl. About Film Festivals Entertainment Group Film Festivals Entertainment Group maintains 6 professional and consumer web sites. Thiswidely recognized industry leader for festival news is the content source for over 130 affiliated sites in 12 different countries, which rely on articles, photos and videos for web or television coverage of the Cannes. Film Festival. About ADR Productions Paris based ADR Productions is the exclusive manager and designer hired by the Majestic Hotel to oversee its beach during the Cannes Film Festival.

Press Release Toronto Film Festival August, 2005

2007-08-27T11:45:00.000-05:00

TORONTO FILM FESTIVAL FEATURES ACCLAIMED BEAUTY, SPA AND FITNESS TEAM FOR EXCLUSIVE INSIDE AND OUT PAMPERING FOR INCOMMING TALENT AND FILM VIP’s, SEPTEMBER 8-15th, 2005

Yorkville Concierge Available To Take Private Appointments For Hair, Makeup, Massage And Wellness Services For Duration Of The Festival.

Toronto, August 10, 2005-Jie Matar, President and Creative Director of Canada’s leading beauty destination, has entered into an exclusive agreement with Stillwater Spa and The Yorkville Club to provide hair, makeup, massage, yoga, personal training and wellness services for incoming celebrities and film VIP’s attending the Toronto Film Festival From September 8-15th, 2005. Jie and the Yorkville team will offer the same full-service pampering that has made their Yorkville locations the toast of the rich, famous and avant garde in the city and around the world. During the duration of the 2005 Toronto International Film Festival, Jie, Stillwater Spa and the Yorkville Club will work their magic on personalities from the film industry . VIP services will be extended to actors, directors, producers, jury members, journalists and executives attending the festival. Private appointments will be handled by contacting Cameron at JIE Communications at 416.926.0493, or by mobile at 416.829.5999 In entering into this exclusive partnership with Stillwater and The Yorkville Club Jie said; “ I look forward to working with the spa and fitness teams at Stillwater and the Yorkville Club. The addition of massage and wellness services greatly compliments the beauty services we are providing to incomming International film VIP’s and celebrity during the Toronto Film Festival. I look forward to offering VIP’s the opportunity to experience world class makeup and hair for photocalls, press junkets and red carpet step and repeat”. Stephanie Carpenter Director, Public Relations Park Hyatt said: “Stillwater Spa is delighted to extend its VIP treatment to visiting celebrities in town for the Toronto International Film Festival. Invited guests will be pampered with Stillwater’s Signature Massage. VIPs will be able to choose from a selection of aromatherapy essences, which will be used in tandem with a full-body massage and complimented with soothing foot booties, heated neck and eye pillows to help create a signature Stillwater Spa experience”. Mark Kehr Owner and Director of the Yorkville Club said; “Guests of the Toronto International Film Festival are invited to take advantage of the facilities while in Toronto. You can maintain your health regimen while in Toronto without missing any opportunities to schmooze, thanks to the multi-tasking possibilities of our Concierge, business centre and helpful staff. Please, be our guest.” About JIE JIE is a leading beauty destination, a line of luxury haircare products, called JIE Necessities, and home to Toronto’s hottest hairdresser and television makeover personality, Jie Matar. JIE has an elite and international clientele that includes leaders in the fashion, beauty, lifestyle and media industries. Past clients included Sir Ridley Scott, Jennifer Tilley, Gong Li and Kim Cattrell Jie has been a contributing stylist to programs on Canadian and international television and can be seen bi-monthly on The Shopping Channel and daily on the Debbie Travis makeover show Sexy Girl. Jie is active on the Film Circuit , most recently participating in the Cannes Film Festival. His team of beauty artists provided makeup and hair services to visiting international Film VIP’s,including the cast of Star Wars, Sin City and executives from Miramax pictures, located at the Majestic Hotel Beach Lounge. JIE is located at 38 Avenue Road, Toronto. For more information please call Cameron Thomas, JIE Communications at 416.926.0493 or see are website at http://www.salonjie.com/ . About Stillwater Spa Located in the fashionable Park Hyatt Toronto, right in the heart of Yorkville, Stillwater Spa is Toronto’s premiere destination day spa. Stillwater Spa is laid out over 10,000 square feet and features 17 state-of-the-art treatment rooms, a fitness center, a chic retail boutique and a relaxing Tea Lounge. Stillwater Spa’s stunning architecture transcends traditional spa design, combining abundant natural materials such as fireplaces, waterfalls and running streams and contemporary spaces to create a serene environment. For the second year in a row, Park Hyatt Toronto’s Stillwater Spa is the only spa in Ontario and Eastern Canada to receive the prestigious Mobil four-star rating. Stillwater Spa was opened in February 2001 and is owned and managed by Park Hyatt Toronto. For more information about Stillwater Spa, please visit our website at http://www.stillwaterspa.com/ or call 416.926.2389 About the Yorkville Club Since opening about a year ago, The Yorkville Club has redefined health clubs in the city. With the most up to date, state of the art equipment, professionals guide members through the full range of personal training, yoga and wellness program in an atmosphere defined by the serene Japanese design. More than this, and uniquely in Toronto, members enjoy unsurpassed convenience benefits including concierge, business services, valet parking, personal shopping and more. The Yorkville Club is the fitness and health facility of choice for celebrities visiting Toronto who more often than not take advantage of the club’s facilities and discreet staff. For more information about our facility please visit us online at http://www.theyorkvilleclub.com/ or call 416-961-8400.

Press Release L'Oreal Fashion Week October 19, 2005

2007-08-27T11:24:00.000-05:00

PRO CUTTER ENHANCES NATURAL BEAUTY AND GLAMOUR IN DAY TO DAY HAIRSTYLES, WITH THE ONLY HAIR COLLECTION PRESENTED AT L’OREAL FASHION WEEK OCTOBER 17-22, 2005 Canada’s Premiere Hairdresser Presents “Hair Is Fashion” In Ready To Wear, Matinee and Soiree Looks for Spring and Summer 2006 TORONTO, October 19, 2005- Jie Matar, President and Creative Director of JIE, will unveil Hair is Fashion as the theme for his spring and summer hair collection and show tooking place on Thursday October 20th, 2005 located at MUZIK, 15 Saskatchewan Road, Exhibition Place. Jie Matar on his vision for Spring and Summer styles: “Inspiration for my collection comes from the positive images of spring change and renewal, the natural beauty of man and woman and my philosophy of less is more. I want to challenge old rules, old techniques and old trends that have become too routine and structured. I’m presenting a new statement that is beautiful, glamorous and natural. This means minimal cutting, styling and colour with more length, volume and weight. I will present this in three day to day looks that can be worn for all occasions.” In the Ready to Wear look, Jie presented styles with tussled, contoured edges emphasizing volume and weight in chapeau like shapes. Makeup was romantic and feminine in bright pastels. Thien Le dresses, coats and suits finished the look in pink, taupe and black silk. In the Matinee look Jie presented nouveau versatile styles. Hair was teased and stretched to create volume in the fringe and to highlight natural bone structure. Crystal clips were added for a touch of glamour. Makeup was elegant in warm coral and brown with an emphasis on lashes. Izzy Camilleri provided soft fluid outfits with tribal undertones in satin and chaiffon. The look was sexy, sexy, sexy! In the final look Soiree, Jie was playful and theatrical. Hair was stretched, twisted and pinned in shapes that were both eccentric and artistic. Makeup was mysterious and sexy with black smokey cat eyes. A play on dark and light was shown with use of a little bling, bling crystals. Thien Le finished this look with long slinky black and purple party dresses in sequins and silk Jie was proud to be part of Canada’s most recognized fashion event and was honoured to be working with leading Canadian design talent, the Fashion Design Council and L’Oreal Paris to promote Canadian Fashion worldwide. About JIE JIE is one of Canada’s leading beauty destinations, a line of luxury hair care products called JIE Necessities and home to Toronto’s hottest hairdresser and television makeover personality Jie Matar. Located at 38 Avenue Rd, JIE Avenue has an elite and diverse clientele that includes leaders in the fashion, beauty, lifestyle and media industries. Jie has been a contributing stylist to programs on City TV, CTV, and Toronto 1 (now SUN TV) and can be seen weekly on the new Debbie Travis makeover show Sexy Girl, which airs at 1pm daily on the Life Channel. Jie would like to thank all his contributors and supporters including Robin Kay FDCC, Anik Gagnon L’Oreal Paris, Flashback, Glow, Thien Le, Izzy Camilleri and the JIE Team.

Press Release Contessa Awards November 7, 2006

2007-08-27T10:37:00.000-05:00

PRO-CUTTER LIBERATES THE GLOBAL WOMAN IN FIVE BIG HAIR LOOKS NOMINATED FOR THE BEST “FRONT COVER” LOOK AT THE 18th ANNUAL CONTESSA AWARDS Jie Matar A Finalist for Elite Master Hairstylist of the Year and Salon Interior Design of the Year

TORONTO, November 7, 2006- Jie Matar, President and Creative Director of Canada’s leading beauty destination is nominated as a finalist for Elite Master Hairstylist of the Year and Salon Interior Design of the Year for the 2007 Canadian Hairstylist of the Year Awards. The 18th Annual Contessa Award ceremonies takes place on Sunday, November 12, 2006 at the Metro Toronto Convention Center, South Building, starting at 5pm.This is the second year in a row that Jie has been nominated as a finalist in these two categories. The Elite Master Hairstylist category awards the creative contribution of a leading professional working in the industry for a minimum of fifteen years and who produces the best FRONT COVER LOOK overall. Five looks are evaluated for originality, creativity, fashion appeal, model suitability, and technical execution. Photography, makeup and wardrobe are also considered. The Salon Interior Design category awards the top salon which showcases the best interior design. Photographs of the reception/waiting area, retail area, styling area and technical area are evaluated along with salon floor plans. Matar presented five signature looks that communicated a statement of confidence, sex and beauty, challenging classic French, English and American fashion trends. The models were chosen for their strong attitudes, the wardrobe and jewellery for sex appeal and drama and the hairstyles for details and VOLUME. Jie gives a voice to the global woman who understands the significance of HAIR AS FASHION and who is willing to break the RULES. When asked about these looks Jie said: “These looks are a statement to all global women to liberate their look by liberating their hair” ABOUT THE CONTESSA’S The Contessa Awards are Canada’s longest-running and most prestigious awards honouring excellence and creativity in salon and salon professionals across Canada. The mandate of the Contessa Awards is to highlight, promote and honour, Canada’s premiere beauty industry talent. The event unites the industry from coast to coast, and presents an opportunity for beauty professionals to share their knowledge, inspiration and affection for their profession with their Canadian colleagues. The standards set by the winners contribute to the ongoing betterment of the Canadian beauty industry and provide an opportunity for Canadian beauty professionals to showcase their work. ABOUT JIE JIE is one of Canada’s leading beauty destinations, a line of luxury hair care products called JIE Necessities and home to Toronto’s hottest hairdresser and television makeover personality Jie Matar. Located at 38 Avenue Rd, JIE Avenue has an elite and diverse clientele that includes leaders in the fashion, beauty, lifestyle and media industries. Recent clients include, Tori Spelling, Nelly Furtado and Heather Mills McCartney to name a few.Jie has been a contributing stylist to programs on City TV, CTV, and Toronto 1 (now SUN TV). Jie would like to thank all his supporters and contributors including Schwarzkopf Professional, Rico Bella Photography, Colette Harmon Jewellery and the JIE Team. -30-

Press Release Cookbook Launch June 12, 2007

2007-08-27T10:28:00.000-05:00

SECRET RECIPES FROM STAR CHEFS REVEALED FOR THE FIRST TIME A Gift from the Stars Cookbook Launches Summer Campaign to Raise Money to Fight Hunger for Daily Bread Food Bank TORONTO, June 12, 2007- Chef Daniel Racine, the Founder and Publisher of A GIFT TO THE STARS COOKBOOK, announces the launch of his cookbook and summer fund raising campaign taking place at Lobby Lounge and Restaurant June 20th, 192 Boor St W, Toronto at 7pm. This is a call to action for all food enthusiasts to do their part in fighting poverty and hunger. Short commemorative speeches and a complimentary champagne toast will be made by Daniel Racine, and other high profile guests, supporting this initiative. Copies of the cookbook will be on hand and a small donation for the Daily Bread Food Bank is encouraged but not mandatory. Top participating restaurants will be sampling appetizers for all to enjoy. This invitation only event is open to press, industry supporters, sponsors, donors and friends. Press is requested to RSVP to cameron_thomas@rogers.com. “Chefs and Restaurateurs are in the business of feeding people and I feel very strongly that it is our mutual responsibility to help feed those who can’t or don’t have the means to feed themselves,’ said Chef Racine, “We have the capabilities to make such a huge difference in the lives of those who receive our service by creating, participating and purchasing this cookbook.” The summer call to action and launch is a unique opportunity to raise money for the Daily Bread Food Bank during a slow period of the year. This initiative intends to sell 100,000 books raising $500,000 for the Daily Bread Food Bank. It is endorsed by the Toronto Blue Jays and The Canadian Culinary Federation. A letter of congratulations was received from Mayor David Miller. When asked about the campaign Daily Bread Food Bank’s Executive Director, Gayle Nyberg said; “A Gift from the Stars Cookbook has already had so much support from the community that we look forward to a successful campaign for Daily Bread. We hope this initiative will help us spread awareness about the fight against hunger in the GTA and raise much needed funds and food. Bringing about an understanding of poverty and hunger issues to the community is the only way to mobilize concerned citizen action” Mayor David Miller commented; "When asked what makes a city great, the answer is clear. It is the ability of compassionate and caring people to work together for the better good of our community. I commend Toronto's chefs, restaurants, caterers, sponsors and everyone involved in supporting this very worthy cause. Thank you for helping make a difference in the lives of those less fortunate" Paul Godfrey, President & CEO, Toronto Blue Jays Baseball Club commented; “The Toronto Blue Jays Baseball Club is proud to show our support for A Gift From the Stars Cookbook. The Blue Jays have a long standing- relationship with the Daily Bread Food Bank and encourage ventures to further support that relationship. Toronto’s diversity certainly lends to an abundance of culinary experiences. A cookbook that profiles some of Toronto's finest restaurants is a must for any household, not to mention that the proceeds are going to a most worthy cause” A GIFT FROM THE STARS was designed to showcase secret recipes from star chefs and top restaurants, to fight poverty and hunger and raise funds on behalf of the Daily Bread Food Bank. The premiere issue is set to feature secret recipes from nine celebrity chefs and seventy one top Toronto and GTA establishments. Star Chefs include, Chef Daniel Racine (A Gift Founder and Publisher),Chef Michael Smith (Chef at Home, Chef at Large), Chef Robert L. Rainford (License to Grill), Chef David Rocco (Dolce Vita), Chef Michael Stadtlander ( Heaven on Earth Project), Chef Gordon Ramsey (Hell’s Kitchen, Ramsay’s Kitchen Nightmares), Chef Christine Cushing (Christine Cushing Live, Dish It Out, Fearless in the Kitchen) and Chef Lyn Crawford (Iron Chef, Restaurant Makeover). Top restaurants include Bistro and Bakery Thuet, Sotto Sotto, The Boiler House, Amuse Bouche, Globe, Joso’s and more (full roster available on request). Gourmet recipes are divided into three categories of Starters, Mains and Desserts including savory recipes for Truffled eggs en Coquette with Kujgelhopf Sale (Thuet), Roasted Rack of Northern Venison (Boiler House) and Lemon Almond Succes (Dufflet) and more. A GIFT FROM THE STARS is the only way to enjoy star chefs and top restaurants in the comfort of your home while giving to a good charitable cause. A comprehensive guide promoting each restaurant is included. The cookbook can be purchased online at http://www.agift.ca/ or at The Cook Book Store (http://www.cook-book.com/) and $5 from every purchase goes to the Daily Bread Food Bank. Watch for a national edition in 2008. ABOUT DAILY BREAD FOOD BANK Daily Bread Food Bank is a non profit charitable organization dedicated to fighting hunger. Last year over 950,000 people in the GTA relied on food banks; 34% of the clients were children. Daily Bread and its member agencies serve the majority of these people through neighborhood food banks and meal programs in over 160 member agencies. In an effort to eliminate the need for food banks, Daily Bread educates the public, conducts research and advocates for realistic government policies. -30-

Article 24 hours March, 2006

2007-08-24T12:32:00.000-05:00

GETTING IN SHAPE FOR SPRING? DON’T FORGET YOUR HAIR Warmer months are fast approaching and many of you are heading to the gym to improve your healthy appearance and looks. Crucial to radiating zest and energy lies with the health and fitness of your hair. Issues surrounding damaged or thinning hair and hair care products strike a common theme in the beauty industry on follicle robustness. Concern for the health and fitness of your hair, according to Jie, is a fundamental service of good hairdressing. Jie discusses healthy hair and shares some tips on good hair fitness. Says Matar, “Hair is a living and breathing organ requiring careful evaluation and management. Like other body parts, hair responds negatively or positively to the environment and lifestyle choices. Humidity, pollution, stress, food, alcohol, medications, colour, blow-drying and texturizing are all influential elements that effect healthy hair. Like a good workout regimen at the gym your hair requires a fitness plan as well. It starts with taking an inventory of your lifestyle, environment, routines and goals and setting a balanced plan of action to meet those goals. Plan to health, health to plan is a motto I follow with all my clients. Hair is always a work in progress. The internet, bookstores, friends, strangers and the beauty industry all provide resources for you to have intelligent and healthy hair.” Jie tips for good hair health and fitness

Find the right hairdresser you are comfortable with and you can trust. A fitness instructor and a doctor are trained in the basic elements of body and organ health as a hairdresser is trained in the basic elements of healthy hair. Your hairdresser should be aware of your lifestyle, hair type and tastes and should train you to be aware of styles, treatments and home maintenance. If you’re not happy with the service, find another hairdresser whom better meets your needs. If you’re having difficulty finding a hairdresser-ask a friend or even a stranger with healthy hair.
Don’t allow cookie cutter trends to dominate your hairstyle. Your style should reflect your hair type, bone structure and lifestyle. There is definitely examples of bad cuts that can ruin the health of your hair.
Establish regular salon appointments every three to four weeks to keep up to date with cuts, colour and treatments.
Establish a daily routine of care with shampooing and conditioning. Moisture, vitamins, and minerals are especially important for hair undergoing regular blow-drying and colour. Natural salon products are the best although drug store products will do. Check the bottles carefully for the right balance of natural ingredients.
Ask you hairdresser or colour technician about intensive protein treatments, leave in conditioners and scalp treatments.
Try not to overexpose your hair to chemicals or too much sun. Chemicals and the sun break and dry the hair.
Remember Keep it simple and balanced

Article 24 hours January 2006

2007-08-24T12:27:00.000-05:00

A VISIT TO YOUR HAIRDRESSER MAY BE THE KEY TO KICK STARTING YOUR NEW YEARS RESOLUTIONS. Are you lacking the motivation to kick-start your New Years resolutions? The answer to building your confidence may lie with your hairdresser. In an industry that understands change and confidence, January provides beauty specialists with an opportunity to make a difference. Most hairdressers know that a change in hairstyle or a subtle change in hair colour may be the confidence booster needed to set and achieve yearly goals. With the right professional, your January makeover may be as important as a trip to the therapist. As President and Creative Director of Canada’s leading beauty destination, Jie Matar has built his leading status on his ability to deliver hair therapy and makeover artistry. January is a busy month at JIE as clients book their makeovers. Jie discusses the significance of hair; it’s effect on confidence and the value of a January makeover. Says Matar “ Hair is part of your head- everything comes out of it, your brain, your confidence, your sensibilities, your personality. It is one of the first and most important things we notice when we meet a person. If your hair does not look good, even the best makeup and designer clothes are diminished. But when your hair is healthy, polished, and easy to manage and in synch with your lifestyle, good things happen. Your confidence rises, there’s a difference in the way you present yourself.When someone comes to my chair, I get inside their soul. I see not only their bone structure, but also their aura - their needs, personality, their aesthetic, where they are in life-hair therapy. This access, more than anything, accounts for my success. I bring to bear not only my skills but also my inspiration - from art, fashion, and architecture. I am thinking about energy and wellness. Everything is directed towards one goal: getting you to the best possible presentation of yourself - a different cut, a new colour, a style that suits you and is easy to maintain and that can change your life. January is a month for change and I encourage all my clients to work with me to build the confidence they need for the rest of the year.” Jie does not profess to know all the answers to achieving New Years resolutions. What he does know is that the confidence to get started is only a makeover away. In finding a suitable professional Jie suggests doing your research. Where is the salon located, who are the clients, who get’s mention in the media. “It’s important that the hairdresser you will entrust with your hair is experienced and interested in knowing you as a person. You may pay a little more but a pro is worth his weight in gold.” If you already have a hairdresser pick up the phone and set an appointment. Groundbreaking and avante-guard Jie has an elite and diverse clientele that include leaders in the fashion, entertainment and lifestyle industry. Recent clients include actresses Kim Cantrell, Jennifer Tilley and Canadian Idol Winner Ryan Malcolm. He has been called “The God of Hair” in Toronto Life and been a contributing stylist to the Canada’s Walk Of Fame, Toronto International Film Festival, CTV and CITYTV. Presently he styles all on air personalities for TORONTO 1 including respected anchors Ben Chin and Sarika Seghal. Jie Matar will deliver advice on beauty, style and fashion on a bi-monthly basis. E-mail your beauty and fashion questions for Jie at jie@salonjie.com

Publicity Plan Spring Rolls

2007-08-24T12:23:00.000-05:00

The Editorial Universe

The Corporate Messages:

New location opening in Mississauga (Sussex Center, Hurontario and Dundas St) at the end of August. This new location will raise the bar on stylish restaurant design, quality cuisine and service excellence.
Unique, one of-a-kind pan Asian dining experience offering sophisticated style and high quality food at great prices.
The first Toronto based pan Asian restaurant operation to popularize pan Asian cuisine in a comfortable, luxurious and affordable environment.
Mission statement that reflects a culture of respect, innovation, passion and excellence
Asian owned and operated since 1996
Chef Hai creates comprehensive menu choices from Thai to Chinese for a unique culinary tour with distinctive contemporary flair. Choices include, Dim Sum, South East, Rice Platters, From the wok, Authentic Thai, Street noodle soups, Salads and lighter fare, Chef’s specialties and Vegetarian
Great attention to detail is given to restaurant interior design, menu planning and service quality.
Each location is carefully designed by in-house designers to reflect elements that are clean, minimal and modern. Interiors are accented with elaborate flower designs and modern furnishings.
New and special menu and bar items are added on a regular basis and influenced by seasonal, global and local trend considerations.
New items include Tango, Mango Chicken, Char Grilled Korean Kabi and Tiger Shrimps and Tango, Mango Fish and Tiger Shrimps. Signature dishes include, Black Pepper Filet of Beef Flank, Thai Chili Tamarind Seafood and Szechuan eggplant, sweet pepper on tofu
“No rock just roll” Cool vibes by DJ Reign played every day from 6:00-10:30 PM and Sunday from 6:00-9:30 PM at Erin Mills Town Center. Jazz, Jazz Fusion and Smooth Jazz played while you eat, drink and relax
Spring Roll locations at 40 Dundas St at Yonge, 45 Eglington E at Yonge, 85 Front St E at Jarvis, 693 Yonge St at Bloor, and at the Erin Mills Town Center at Eglinton and Erin Mills Pkwy.
Additional services include VIP rooms and pre-set menus for up to 150 people, “crowd pleaser” catering, 11-11,365 delivery and “put your money where your mouth is” gift certificates.

Moving the Messages:

Targeted general feature story in local and regional daily, weekly and monthly consumer print, TV, radio and internet media covering news, food, restaurants, lifestyle, interiors, general interest, business.
On site Sussex Center cooking segments on local or national morning show that features Chef Hai, special and signature menu items and Sussex Center design features.
Targeted recipe listing in local and regional daily, weekly and monthly consumer print or internet covering food, restaurants, lifestyle, general interest. Focus on special and signature menu and bar items for the Sussex Center location
Event listings or launch coverage in daily, weekly and monthly consumer print, TV and internet media covering parties and special events
Targeted general feature story in Canadian trade media covering food and beverage, restaurants, interiors.
Create further publicity with photo or video opportunities with focus on the construction and design of the new Sussex Center location and special or signature menu and bar items.

The Moment to Break the Story:

· On July 30th I will prepare strategic written media communication materials and kits for delivery and follow-up starting August 13th. To create an impact I would suggest we include an invitation to sample a special or signature lunch menu item, delivered from a Spring Rolls location. This will give the media a chance to experience all aspects of the Spring Rolls brand including delivery. The written items and kits would include the following:

1. Primary corporate/product/launch event specific press release announcing the official opening of the Sussex Center location at the end of August and highlighting key and minor messages as listed above.

2. Pictures of all Spring Roll locations including interior plans or pictures of the Sussex Center location

3. Pictures of Special and Signature menu items

4. Menus

5. On August 20^th I will create customized pitch letters and phone scripts targeted to each specific media for follow-up.

6. Media alert end of August

7. Ongoing media alerts and news announcements to build and maintain public awareness of the Brand.

Objective:

To develop a highly visible publicity program that will accomplish 1) Strong launch of the Spring Rolls Mississauga location to Canadian consumer and trade media 2) Create an ongoing editorial interest in the Spring Rolls brand and: 3) drive traffic to http://www.springrolls.ca/ and other Toronto GTA Spring Roll locations.

I will target the long lead Canadian publications and broadcast outlets first as the majority of monthly and bi-monthly media are currently working on their October issues. Efforts will then target shorter lead media in print and broadcast markets in the Toronto GTA, including news wires.

Project Requirements:

Creation of video and print media kits for distribution to media contacts at no cost to PRONOIC PR
Access to all marketing, graphic, print materials, including pictures, videos at no cost to PRONOIC PR
Registration with newswires for press release distribution at no cost to PRONOIC PR
Chef Hai or company representative is available at all times to conduct interviews, provide quotes or recipes on behalf of the brand.
Access to all locations and menu items for sampling and trials at no cost to PRONOIC

Media Bible:

· Attached but not including media for interiors, business, party and special event coverage, which I can add at a later date

Duration of Contract: Minimum two (2) months beginning August 2007.

Publcity Plan A Gift from the Stars Summer 2007

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The Editorial Universe The Corporate/Product Messages:

A GIFT FROM THE STARS COOKBOOK is a publishing initiative designed to showcase secret recipes from star chefs and top restaurants for charity. The premiere issue is set to feature recipes from 9 celebrity chefs and 71 top Toronto GTA establishments. A national issue is planned for 2008.
A GIFT FROM THE STARS features Chef Danial Racine (A Gift Founder and Publisher),Chef Michael Smith (Chef at Home, Chef at Large), Chef Robert L. Rainford (License to Grill), Chef David Rocco (Dolce Vita), Chef Michael Stadtlander ( best selling author Heaven on Earth Project), Chef Gordon Ramsey (Hell’s Kitchen, Ramsay’s Kitchen Nightmares), Chef Christine Cushing ( Christine Cushing Live, cookbook Dish It Out, Fearless in the Kitchen),Chef Lyn Crawford (Iron Chef, Restaurant Makeover).
A GIFT FROM THE STARS COOKBOOK was created on behalf of the Daily Bread Food Bank to raise money for poverty and hunger in the Toronto GTA.
Chefs and restaurants are in the business of feeding the hungry for profit. A GIFT FROM THE STARS creates an opportunity to give back to those who cannot afford a gourmet meal or go out to a top restaurant.
The summer launch of A GIFT FROM THE STARS COOKBOOK provides an opportunity to raise money for the Daily Food Bank during a slow period of the year.
A GIFT FROM THE STARS COOKBOOK intends to sell 100,000 books raising $500,000 for the Daily Bread Food Bank.
A GIFT FROM THE STARS COOKBOOK is the first cookbook to reveal secret recipes of Top Toronto Chefs.
A GIFT FROM THE STARS COOKBOOOK provides an opportunity for all food enthusiasts to help with the fight for poverty and hunger.
A GIFT FROM THE STARS COOKBOOK is endorsed by the Toronto Blue Jays, The Canadian Culinary Federation and congratulated by Mayor David Miller.
A GIFT FROM THE STARS COOKBOOK is the only way to experience top Toronto restaurants and star chef’s in the comfort of your own home.
A GIFT FROM THE STARS COOKBOOK is the first publishing initiative to marry recipes from star chefs with a comprehensive guide toToronto’s top restaurants.
A GIFT FROM THE STARS COOKBOOK brand is the source of top recipes and advice regarding food, star chefs and top restaurants.

Moving the Messages:

Targeted general feature story in local and regional daily, weekly and monthly consumer print, TV, radio and internet media covering news, food, restaurants, lifestyle, general interest, business, woman’s fashion.
Targeted recipe listing in local and regional daily, weekly and monthly consumer print or internet covering food, restaurants, lifestyle, general interest, woman fashion. Focus on summer barbecue or cottage recipes
Event listings or launch coverage in daily, weekly and monthly consumer print, TV and internet media covering parties and special events.
Targeted general feature story in Canadian trade media covering food and beverage, charity, restaurants.
Targeted ongoing program, cookbook, event or news feature stories, spotlights and/or listings in same media coverage area as above.
Create further publicity and photo opportunities during food drives in October and Christmas to include possible press conference with Daily Food Bank to reveal money raised for the campaign.

The Moment to Break the Story: On May 31’st I will prepare strategic written media communication materials for phone contact and distribution starting June 4th. The written materials are the following:

Primary corporate/product/launch event specific press release announcing the launch of A GIFT FROM THE STARS COOKBOOK and fundraiser at Lobby on June 21’st. The primary message; Secret Recipes from star chefs and top restaurants will be revealed for the first time at Lobby on June, 21st , secondary message; A GIFT FROM THE STARS COOBOOK launches to raise money for the Daily Bank to fight poverty and hunger and to showcase star chefs and top restaurants in the Toronto GTA.Other minor messages will be covered throughout the release including event details and other brand messages as listed above. Customized pitch letters and phone scripts targeted to each specific media.
Media alert June 20th.
Ongoing media alerts and news announcements to build and maintain public awareness of the Brand.

Objective: To develop a highly visible publicity program that will accomplish 1) Strong launch of A GIFT FROM THE STARS COOKBOOK and http://www.agift.ca/, http://www.agiftfromthestars.blogspot.com/ to Canadian consumer and trade media 2) Create and maintain ongoing editorial interest in the GIFT FROM THE STARS brand and: 3) drive traffic to http://www.agift.ca/ , http://www.agiftfromthestars.blogspot.com/ and other retail distribution outlets (Cookbook Store) I will target the long lead Canadian publications and broadcast outlets first as the majority of monthly and bi-monthly media are currently working on their September issues. Efforts will then target shorter lead media in print and broadcast markets in the Toronto GTA, including news wires. Project Requirements:

Daniel Racine is available at all times to conduct interviews on behalf of the brand.
Access to star Chefs and restaurants for interviews, quotes, recipes.
Access to information of money raised, deals, contributions, conflicts and operations

Media Bible: Attached but not including media for business, party and special event coverage which I will add this week.

Pronoic PR It's all in the name

2007-08-24T11:58:00.001-05:00

" The sneaking suspicion others are conspiring to help you and you them "

Zippies www.pronoia.net

Pronoia is a modern, cutting edge and positive way of thinking that I like to apply to all of my personal and career interactions. As a PRONIC Publicist you can guarantee that I will always look at your communication needs carefully, knowledgeably and in a positive light. Our road to a successful publicity campaign is based on empathy, hard work, team spirit and passion for your brand. We live your dream and craft your messages to gain the most impact for your product, service or talent. I know my success is based on yours. Contact me now for a proposal at cameron_thomas@rogers.com

PRONIC PR SERVICES

Design, manage and promote corporate images, messages, positioning, mission, goals, priorities and accomplishments
Build and maintain relationships with national and local broadcast, print, radio and internet media including proposing story ideas and publishing articles.
Design, organize and execute high profile events, product launches and fashion shows.
Design and manage press kit materials.
Design and manage internal and external brand communications through memos, letters and press releases
Build and managed large client database, website and monthly monthly newsletters
Internet marketing including blogs, email and websites.

" I must create a system or be enslaved by another man's. I will not reason and compare; my business is to create "

William Blake

Resume

2007-08-24T11:48:00.001-05:00

Welcome to my career blog. I have created this site to promote my services and skills as a publicist so that I can be retained for new and exciting freelance contracts or to solicit job offers from interested hiring managers. I will post my resume, post publicity plans,show samples of my writing and describe successes I have had in my ten year journey. If you are interested in recieving a quote or scheduling an interview please contact me by email at cameron_thomas@rogers.com. PROFILE

Strong Leadership, Management, Customer Service, Project management and time management skills with an eye for detail and accuracy
Proficient in engineering and managing corporate images, messages, positioning, missions, goals, priorities and accomplishments
Analytical, resourceful and strong problem solving skills
Successful team player with positive personal attributes
Self motivated, creative and innovative and can manage multiple projects, deadlines and priorities
Effective written, oral, interpersonal communication skills
Proven sales abilities with aptitude to cold call potential clients
Proficient in dealing with celebrity, artists, high profile individuals, promoters, agents, media.
Built relationships with national and local media including experience in proposing story concepts and published written articles.
Designed, organized and executed high profile large scale events including a gala Toronto Film Festival event for “THE PERVERTS GUIDE TO THE CINEMA”.
Superior negotiation skills with proven television contract record.
Passion for music, food, film, fashion
Fluent in all Office software and internet publishing and marketing applications.

EMPLOYMENT EXPERIENCE

A GIFT FROM THE STARS COOKBOOK

February 2007- Present

Publicity/Media Relations

Toronto, Ontario

For more details please see the blog feed called "A GIFT" along the left column. Feel free to subscribe to the feed for future content

JIE

May 2001 – February 2007

Communications Manager

Toronto, Ontario

Designed, managed and promoted the JIE corporate image, messages, positioning, mission, goals, priorities and accomplishment
Designed, managed and executed communication tactics including, but not limited to: TV, radio, POP, print, email, Internet, direct mail, promotions, sponsorships.
Built national awareness for Jie brand leading to an increase in sales of 45% as well as an increase in media exposure of over 800%, (Press listing available upon request)
Designed and managed press kit materials leading to exponential brand exposure.
Arranged successful Industry Partnerships (Fashion Cares, Cannes Film Festival, Toronto Film Festival, Toronto Argonauts, Chanel, Canada Walk of Fame, Power Ball, Global News, Toronto 1, CityTV, Breakfast Television, ETalk Daily).
Successfully coordinated a product launch on Shopping Channel for JIE Necessity hair care products.
Designed and managed internal and external brand communications through memos, letters and press releases
Built and managed large client database, website and authored monthly newsletters.
Planned and executed the only hair show at Toronto’s Fashion Week for March 2004, October 2005
Nurtured and grew key relationships with outside suppliers including graphic artists, printers, photographers, modelling agencies, web designers.

TransAsia

Nov 2000 – May 2001

Marketing/Sales Promotion Manager

Toronto, Ontario

Implemented strategic plan for positioning and promoting of media driven visuals.
Planned, presented and negotiated a strategic alliance with an Internet software company (Arkaos)
Performed at over a dozen Toronto major event venues.

Benson and Hedges

Aug 1999 – Nov 2000

Development Manager (Ontario)

Toronto, Ontario

Lead a major marketing initiative to establish new tobacco distribution in the nightclub, bar and restaurant industries.
Exceeded plan by capturing 75% of the top venues (2900 locations nationally).
Managed a provincial staff of 20 sales representatives
Introduced and designed a database management system.
Designed and Implemented daily sales reporting and database contact sheets; evaluated, presented and implemented Ontario wide strategic sales program.

EDUCATION

Canadian Policies & Procedures

Canadian Securities Institute

Toronto, Ontario

1991

Bachelor of Arts, Political Science

Carleton University

Ottawa, Ontario

1990

Canadian Securities

Canadian Securities Institute

Toronto, Ontario

1990

ADDITIONAL ACCOMPLISHMENTS

Won Canadian National Hair Awards “Contessa”; 2006
Semi-finalist in the Global Salon Business Award; 2006
Active in Provincial and Federal politics.
Sports, Reading, movies