GRAB YOUR WINTER BLUES BY THE BULB

Canada’s First Holistic Tan Spa Promotes Responsible Indoor Tanning and Launches an 8 Step Tanning Process to Cure Winter Depression and to Give a Gift of Vitamin D.

 

Xxxxx Launches February 7^th and 8^th, 2008 with Exclusive Media Information Sessions at XXXX St, Toronto, ON, 10AM-8PM.

 

For immediate release

 

January 29^th, TORONTO, ON- While the dangers of excessive sunlight exposure and artificial tanning are well publicized, very few people are aware of the possible benefits from responsible UV exposure. In fact advice to cover up, lather up and to avoid UV rays at all costs could be detrimental to your health.  Controversial bodies of research suggests a responsible amount of UV from artificial sources might cure Seasonal Affective Disorder (SAD) and even provide a winter dose of vitamin D. Toronto based Xxxx stakes it’s future on the benefits of responsible tanning to achieve good health and vitality. Canada’s first Holistic Tan Spa launches an 8 step Holistic Tanning process in exclusive media information sessions, February 7^th and February 8^th, 2008 at XXXX St from 10:00AM-8:00PM. Xxxxx will be booking one hour private sessions on a first come first serve basis and invites guests to experience two spa or tanning services for free. Please state two time preferences in your RSVP. RSVP by February 5^th at 5PM to Cameron Thomas, PRONOIC PR at cameron_thomas@rogers.com or by calling 416-660-9802.

 

Xxxxx officially launches during the peak of Canadian vulnerability to seasonal depression. Recent statistics published by the Globe and Mail suggests we are suffering from one of the darkest years yet. In a January 25^th, 2008 article, “Dark Cloud with No Silver Lining”, Dave Phillips, Senior Climatologist with Environment Canada comments on the short supply of sunlight and its effect on Canadians this year. “Across Canada, there certainly has been less sunshine than usual this winter” said Phillips, “People who are feeling down in the dumps or have the winter blahs because they can’t see the sun are not imagining it. Those who really suffer from SAD are probably feeling bad”.  Xxxxx is answering the call made by the Globe statistics and is buoyed by research from respected medical experts and epidemiologists in the UK and the U.S. Extensive research suggests that responsible exposure to UV rays may “induce a feeling of wellbeing” and may even provide “our winter source of vitamin D”.

 

Freelance medical researcher Oliver Gillie argues in his 2004 report entitled “Sunlight Robbery” that government policy has over emphasized the dangers of tanning and urges responsible tanning practices, including the use of artificial tanning beds to get our winter dose of vitamin D. Gillie said, “Sun beds may be a healthy option if used carefully for maintaining winter levels of vitamin D. Consideration needs to be given to recommending ultraviolet lamps and tanning salons to the public as a means of maintaining vitamin D levels during winter. Recommendations and controls concerning the use of sun beds should be reviewed with the aim of encouraging use of sun beds while maintaining safeguards”

 

In a 1999 report entitled “Are We Really Dying for a Tan” epidemiologists, Andrew R Ness, Stephen J Frankel, David J Gunnell and George Davey Smith challenge the notions of Health Professionals critical of tanning and argue that responsible UV exposure may aid winter depression and the symptoms of Seasonable Affective Disorder. They said, “People find lying or sitting in the sun enjoyable and relaxing. This subjective sense of wellbeing may be important in itself in improving the quality of a person's life. Seasonal variations in sunlight exposure may underlie a proportion of episodes of depressionthose attributed to seasonal affective disorder. Psychiatric illness is an important factor in population health, and any beneficial effect of increased exposure to sunlight might reduce appreciably the population burden of disease”.

 

Holistic tanning is a philosophy that unites tanning education, planning and management with state of the art technology, skin care and socially plus environmentally responsible products and operations. Xxxxx follows an 8 step Holistic tanning process, paying homage to smart and fully informed tanning:

 

1.       Education and Training

Xxxxx will ensure 100 % transparency in all tanning and spa operations including government regulations, tanning options and dangers, first and maximum exposure times to skin type, manufacturer specifications, equipment maintenance, spa techniques and product ingredients.

 

2.       Client Assessment-Detailed records of health, tanning and burn history, skin type and skin conditions

As a member of Smart Tan Canada, Xxxxx espouses a conservative and responsible approach to tanning. Xxxxx staff will ask numerous questions about client lifestyles to design personal tanning plans. Each client will be required to fill in a comprehensive client questionnaire on their first visit or from a special online form. A detailed digital record of services rendered will be updated on each visit.

 

3.       Smart and informed Planning

Xxxxx will carefully plan and manage personal tanning programs based on skin type, burn and tanning history, photo sensitivities, equipment specifications and client goals. Dangerous burning of the skin will be avoided at all costs and staff will follow a strict refusal policy for potentially damaging tanning practices. In particular Xxxxx will not permit anyone under 16 to use the tanning beds and those between 16 and 18 must have parental consent, signed on the premises. Bronzeado will also ask for photo ID where age of a young person is in question.

 

4.       Proper Skin Care

Certified estheticians will be available for pre and post tanning skin care applications, procedures and advice to prevent premature aging and skin damage.

 

5.       State-of-the-art tanning technology

Xxxxx has invested 160K in four of the latest top beds from Ergoline and SunItalia to achieve balanced and smart tanning sessions. In particular, three of the beds are of the High Pressure type, which means they emit more UVA and substantially less UVB. UVB has been associated with increased levels of burning rays, whereas UVA rays are more likely to produce a better tan and the risk of burning is significantly reduced.

 

Xxxxx can provide guests with a realistic personal estimate of Vitamin D absorption with its Solartech Vitamin D Solar meter.

 

Xxxxx will always be on the lookout for new and cutting edge technologies in the tanning and spa industries and provide it to their clients.

 

6.       Socially responsible and environmentally sustainable products and supplies

Xxxxx has searched the globe for the best products and supplies to compliment its holistic approach to tanning and aesthetics. Xxxxx will follow a strict three point purchasing philosophy.

 

·         Are the products made with natural and organic ingredients?

·         Do they optimize health and wellness?

·         Are they manufactured with the environment in mind?

 

Xxxxx supports products from Jurlique, Spa Essentials and Elixir Tonics that meet this strict purchasing philosophy.

               

7.       Equipment Maintenance/Cleaning

Xxxxx will follow a regular maintenance/cleaning program (monthly) for its Ergoline and SunItalia tanning systems. Replacement parts and bulbs will only be purchased from the original manufacturer. Beds will be regularly tested to ensure UV emissions are within the recommended limits set by the manufacturer.

 

Xxxxx will provide each client with their own set of goggles for personal use only.

 

Beds will be cleaned after every use to prevent infection and disease

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8.       Financial support for scientific studies on cancer, tanning technologies and other health and wellness issues

Xxxxx supports research in tanning, skin care, skin cancer and other health and wellness issues. Bronzeado will donate proceeds from tanning and spa revenues to these worthy issues.