Fuzion Publicity Plan

FUZION EXPERIENCE

 

The Editorial Universe

The Corporate Messages:

 

 

·          A seamless fusion of comfort, sophistication, style and expertise.

·          A memorable and engaging sensory experience.

·          A haven of gracious warmth and urban elegance.

·          Flamboyant, regal Victorian architecture fused with clean, textured, modern contemporary interior design.

·          A stylish, refined and intimate multi-faceted urban oasis for dining, cocktails or private functions indoors or alfresco

·          A fresh and bold interpretation of “big city” dining and lounging

·          Distinct culinary concept blending dynamic world flavors with fresh, organic and  regional meets, vegetables, cheeses and wine pairings

·          Unique and eccentric menu choices for the discerning palate.

·          Intros include Duck Confit and Chinese cabbage pot stickers-pomegranate soy glaze, Interims include Grilled Squid-Chorizo-Mache lettuce-Orange-pink grapefruit segments-Orange-Muscat emulsion and Fins include 21 day aged 10oz Bison Ribeye-5 year aged chedder-Manchego-potato stuffed poblano pepper-Cilantro-mint salsa verde-Tortilla frites

·          Outside- the- box flare and style created by star Chef Patrick Weise

·          Special and Signature lunch menu for the time challenged corporate executive

·          Signature martini and cocktail menus in an elegant and relaxed urban lounge environment

·          Soulful soaked house and lounge music from local DJ’s provides a sensual and glamorous back drop for relaxed social interaction.

·          Engaging and expert service staff to cater to customer needs and special requests.

·          Customized and personal services for private functions, corporate meetings, weddings and special events.

·          Intimate and private spaces equipped with full AV and video capabilities.

·          Private and landscaped gardens provide a piece of rural paradise in the big city.

·          Available for lunch Wednesday through Friday 11:30PM-3:30PM, dinner Tuesday/Wednesday 5:00PM-11PM, Thursday through Sunday 5:00PM-2:00AM

 

Moving the Messages:

Media  

 

·          Targeted general feature story in local and regional daily, weekly and monthly consumer print, TV, radio and internet media covering news, food, restaurants, lifestyle, interiors, general interest, business.

·          On-air Fuzion cooking segment on local morning show that features Chef Patrick Weise, special and signature menu items.

·          Targeted and  recipe listing in local and regional daily, weekly and monthly consumer print or internet covering food, restaurants, lifestyle, general interest. Focus on seasonal and signature menu and bar items

·          Targeted general feature story in Canadian trade media covering food and beverage, restaurants, interiors.

·          Create further publicity with photo or video opportunities with focus on interiors, architecture, special events

 

Marketing

·          Targeted letters, invitations or special business offers to corporations, associations, groups

 

 

The Moment to Break the Story:

 

·          I will prepare strategic written media/marketing communication materials and kits for delivery and follow-up starting September 17^th, 2007.These materials will contain.

 

1.       Primary corporate specific press release with a corporate Xmas angle.

2.       Xmas party planning tips

3.       Pictures of Fuzion exterior/interior

4.       Pics of menu items

5.       Specially designed corporate Xmas menu

6.       On October 1^st  I will create customized pitch letters and phone scripts targeted to each specific media for follow-up.

7.       Letter, invitations, special offers to corporations, associations, groups

 

Objective:

 

To develop a highly visible Xmas marketing and publicity program that will accomplish,

 

1.       Establish Fuzion as a destination for corporate lunches, meetings and events.

2.       Launch the new Fuzion Fall 07 menu

3.       Position Chef Patrick Weise as an expert Toronto Chef

4.       Create an ongoing editorial interest in the Fuzion brand.

5.       Create awareness for www.fuzionexperience.com and other internet portals

 

I will target the long lead Canadian publications and broadcast outlets first as the majority of monthly and bi-monthly media are currently working on their Christmas issues.  Efforts will then target shorter lead media in print and broadcast markets in the Toronto GTA, including news wires.

 

Project Requirements:

 

·          Creation of video and print media kits, menus for distribution to media contacts at no cost to PRONOIC PR

·          Access to all marketing, graphic, print materials, including pictures, videos at no cost to PRONOIC PR

·          Registration with newswires for press release distribution at no cost to PRONOIC PR

·          Access to Chef Patrick Weise or company representative at all times to conduct interviews, provide quotes or recipes on behalf of the brand.

·          Access to the restaurant and menu items for sampling and trials at no cost to PRONOIC

 

Media Bible:

 

I will create a media contact lists for print, broadcast, radio and internet covering food, restaurants, lifestyle, interiors, business, general interest for future use of Fuzion restaurant. I will also create a marketing contact list for downtown business, associations and groups

 

Duration of Contract:        

Minimum two (2) months beginning September 17, 2007 and renewable         

following an analysis of results.