Fuzion Toronto Media Letter

 

 

Dear

 

What qualifies a restaurant to be a top destination in Toronto? The answer is simple: A comfortable, cosmopolitan environment, dynamic cuisine, engaging and responsive service, reasonable prices and rave reviews.

 

In 2007 Fuzion Rest-lounge and Garden has made an impact on many Toronto gastronomes and earned a reputation as a “go to” venue for elegant atmosphere, great food and friendly service. Restaurateur, Jimmy Georgoulis and Chef Patrick Wiese ( Harpo Studios, Oprah Winfrey) have combined their talents and delivered a unique dining experience deserving of elite status. High profile corporations, respected journalists and out of town guests have agreed. See what Toronto has said about Fuzion in the past year;

 

 “Owners Jimmy Georgoulis, Jeremy Tobias and Sakie Bakoyiannis have taken the bones of an old Church Street house and created warmth, sophistication and luxe vibe from top to bottom” (Patricia Noonan, toronto.com)

 

“Wiese is a fun chef, long on exuberance and big flavors” (Joanna Keates, Globe and Mail)

 

“Patrick Wiese’s Fuzion may have opened quietly last fall, but it’s guaranteed to make a big noise” (Steven Davey, Now Toronto)

 

“Oprah was eating well” (Kathryn Bonel, Eye Weekly)

 

“It requires a large number of details to come together in perfect harmony to create a successful first-date dinner. In short, you need a Fuzion” (4 Cherry, Sweetest rating, Sweetspot.ca)

 

“If you are looking for a dining experience that combines great cuisine with stellar service and fabulous ambience, then I highly recommend this resto-lounge” (Restotoronto.ca, Foodie 99)

 

“Overall I would recommend this restaurant to anyone who wants to have an upscale dinner at a restaurant with an elegant atmosphere and good service. The menu is somewhat expensive, but value is great because the food is different and incorporates unique tastes to make it a worthwhile experience” (Martiniboys.com, Amanda)

 

While in Toronto for TIFF I had the opportunity to dine in this city’s top restaurants…Fuzion, my favorite so far. This beautiful establishment served us the best experience yet in Toronto. Very friendly staff, beautiful courtyard and the food..To die for” (Martiniboys.com, LA Foodie)

 

Enclosed please find a copy of our media kit, a sample of our menu and our most recent guest recommendations. After reviewing the contents I hope you will consider Fuzion Resto-lounge and Garden as a leading source for restaurant and food expertise. I encourage you to visit and experience the restaurant yourself.

 

Jimmy Georgoulis and Chef Wiese are available for interviews and food demonstrations.

 

Jimmy Georgoulis is available to comment on restaurant operations, marketing and event planning. Chef Patrick Wiese is available to comment on world flavours, game meats, organics, unique food combinations, menu planning, recipes and food styling. Chef Wiese is also available to demonstrate his unique cooking techniques and styling tips.

 

I will follow up with you later in the week. In the meantime, if you have any questions or need more information, please feel free to contact me at 416-660-9801.

 

Best regards, 

 

 

 

Cameron Thomas

Publicity/Media Relations

Fuzion Resto-Lounge & Garden

416.660-9801

www.fuzionexpereince.com

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

FUZION RESULTS DECEMBER 2007

 

 

 

Fuzion Results

 

The Objective:

 

To develop a highly visible Xmas marketing and publicity program that will accomplish,

 

1. Establish Fuzion as a destination for corporate lunches, meetings and events.
2. Launch the new Fuzion Fall 07 menu
3. Position Chef Patrick Weise as an expert Toronto Chef
4. Create an ongoing editorial interest in the Fuzion brand.
5. Create awareness for www.fuzionexperience.com and other internet portals

 

The Services Provided

 

1. The written materials

• Urban Professionals Seek Holiday Party Bliss-Press Release
• Top Toronto Chef on his Game in Celebration of  the Fall Harvest Bounty -Press Release
• Fuzion Business letter
• Fuzion Concierge Letter
• Fuzion Pharmaceautical Letter
• Fuzion Blog at www.fuzionblogspot.com

 

2. Media Outreach

• Urban Professionals- press release distribution and phone follow follow-up to 60 top radio, print, and broadcast outlets, in the food,restaurant, fashion and business categories
• Urban Professional-press release distribution to 60 radio, print, broadcast and internet outlets on Marketwire news service.
• Top Toronto Chef- press release distribution and phone follow-up to 60 top radio, print and broadcast outlets, in the food, restaurant, fashion and business categories.

 

 

3. Database Marketing

• 3x email distribution to 54 Fashion Group Members, 150 friends and associates and 2712 to general PRONOIC database

i.                    Holiday Gatherings and other special event

ii.                  Urban Professional Seek Holiday Party Bliss

iii.                Top Toronto Chef on his Game in Celebration of the Fall Harvest Bounty.

 

4. Meetings/Tours

 

1. Hill and Knowlton
2. J Lindeberg
3. Flare Magazine
4. Brown & Cohen
5. Vineeta Singles event
6. Langton PR
7. Fulhaber PR

 

Results

 

1. November 5^th- Oprah’s Culinary Secret-Eye Weekly.com
2. November 28^th- A Fuzion Holiday Experience- Rogers Television- Toronto Living-
3. December 1^st – A Fuzion Holiday Expereince- AM640- “The Arlene Bynon Show
4. December 6^th- Chef Wiese feature Story- Center of the City Magazine-
5. Hill and Knowlton Holiday Party
6. Canadian Business Online- Urban Professionals Seek Holiday Party Bliss
7. December 26^th –CFRB 1010 –Christine Chernesky Show- Xmas leftovers

                        

Pending

1. Breakfast Television- A Fuzion Valentines- January
2. CBC Radio 1- Chef Wiese- A Fuzion Holiday Experience