FUZION RESULTS DECEMBER 2007

 

 

 

Fuzion Results

 

The Objective:

 

To develop a highly visible Xmas marketing and publicity program that will accomplish,

 

1. Establish Fuzion as a destination for corporate lunches, meetings and events.
2. Launch the new Fuzion Fall 07 menu
3. Position Chef Patrick Weise as an expert Toronto Chef
4. Create an ongoing editorial interest in the Fuzion brand.
5. Create awareness for www.fuzionexperience.com and other internet portals

 

The Services Provided

 

1. The written materials

• Urban Professionals Seek Holiday Party Bliss-Press Release
• Top Toronto Chef on his Game in Celebration of  the Fall Harvest Bounty -Press Release
• Fuzion Business letter
• Fuzion Concierge Letter
• Fuzion Pharmaceautical Letter
• Fuzion Blog at www.fuzionblogspot.com

 

2. Media Outreach

• Urban Professionals- press release distribution and phone follow follow-up to 60 top radio, print, and broadcast outlets, in the food,restaurant, fashion and business categories
• Urban Professional-press release distribution to 60 radio, print, broadcast and internet outlets on Marketwire news service.
• Top Toronto Chef- press release distribution and phone follow-up to 60 top radio, print and broadcast outlets, in the food, restaurant, fashion and business categories.

 

 

3. Database Marketing

• 3x email distribution to 54 Fashion Group Members, 150 friends and associates and 2712 to general PRONOIC database

i.                    Holiday Gatherings and other special event

ii.                  Urban Professional Seek Holiday Party Bliss

iii.                Top Toronto Chef on his Game in Celebration of the Fall Harvest Bounty.

 

4. Meetings/Tours

 

1. Hill and Knowlton
2. J Lindeberg
3. Flare Magazine
4. Brown & Cohen
5. Vineeta Singles event
6. Langton PR
7. Fulhaber PR

 

Results

 

1. November 5^th- Oprah’s Culinary Secret-Eye Weekly.com
2. November 28^th- A Fuzion Holiday Experience- Rogers Television- Toronto Living-
3. December 1^st – A Fuzion Holiday Expereince- AM640- “The Arlene Bynon Show
4. December 6^th- Chef Wiese feature Story- Center of the City Magazine-
5. Hill and Knowlton Holiday Party
6. Canadian Business Online- Urban Professionals Seek Holiday Party Bliss
7. December 26^th –CFRB 1010 –Christine Chernesky Show- Xmas leftovers

                        

Pending

1. Breakfast Television- A Fuzion Valentines- January
2. CBC Radio 1- Chef Wiese- A Fuzion Holiday Experience