TOP TORONTO CHEF ON HIS GAME IN CELEBRATING FALL HARVEST BOUNTY

For interviews or photo opportunities please contact: Cameron Thomas, PRONOIC PR,

416.676.6175 or Cameron_thomas@rogers.com

 

Chef Patrick Wiese Launches New Menu at Fuzion Resto-Lounge and Garden

 

Toronto, Monday, October 29th- Chef Patrick Wiese announces the launch of his fall menu at Fuzion Resto-lounge and Garden. Wiese's new menu celebrates the splendor and bounty of the fall harvest season with an explosion of bold tastes, color and hardy portions.  Featured items includes, seasonal game meats (Chef Game Plate), organic seasonal vegetables and a fusion of sauces, saffron's and purees. Wiese has challenged his culinary skills to create a menu that is unique and memorable. This outside- the- box style and flare affirms his position as a top Chef in Toronto. Reservations for dinner can be made online at www.fuzionexperience.com or by calling Fuzion at 416.944.9888. Fuzion is located at 580 Church St, Toronto.

 

"This menu challenged me as a chef", says Wiese "It forced me to step out of my comfort zone and create something different. I wanted to create new textures, flavors and colors that celebrates fall harvest and challenges me to come up with new ingredient combinations"

 

Fuzion Resto-Lounge and Garden is a stylish, refined and intimate, multi-faceted urban oasis for dining, cocktails and private functions, indoors or al fresco. Fuzion is located in the trendy Yonge/Bloor business triangle and inhabits a historic and regal Victorian mansion, built originally for the iconic Simpson's clan. This two story haven regularly hosts weddings, meetings, mixers and private dinners for trendsetters and business clientele.

 

Fuzion is renowned for its distinct culinary concept, which combines dynamic world flavours with fresh organic and regional meats, vegetables, fruits and cheeses, envisioned by Top Chef Patrick Weise. One of a kind wines are paired with each choice to deliver a gastronomic experience ready made for a celebrity guest.

 

Patrick Wiese has spent a lifetime mastering his culinary skills. He won a medal at the National ACF Culinary Competition in 1999 and was most recently Oprah Winfrey's personal chef. He is a nominee in Now magazines "Nine of Dine" contest for Top Toronto Chef.

URBAN PROFESSIONALS SEEK HOLIDAY PARTY BLISS

For interviews, photo opportunities please contact: Cameron Thomas, PRONOIC PR, 416.676.6175 or cameron_thomas@rogers.com

 

Party Planning Guru Reveals Top Office Party Tips To Win Over Employees

 

 

Toronto, October 24, 2007- Jimmy Georgoulis knows a thing or two about planning the annual holiday office party. Georgoulis is the owner of three busy and successful restaurants in Toronto and has over ten years of party planning experience. Georgoulis urges office managers to make key planning decisions early and with careful consideration for staff sensitivities and liabilities including, venue selection, themes, menu design and entertainment options.

 

Georgoulis’s busiest month is October, a time for starting the holiday party planning season. He has learned that an aptly designed party strategy influences good office morale and employee goodwill.

 

“Be aware of what makes your staff tick and what they consider to be a just reward for a year of hard work” says Georgoulis, “A badly planned party can mean disaster”. “Avoid planning pitfalls by setting realistic budgets, conducting staff consultations and developing checklists months before the event. Organize a planning committee to empower staff and make the process fun and interactive. Reserve your venue in October to avoid disappointment.”

 

Georgoulis is a strong believer in casual gatherings like mixers, lunches and after work cocktails and suggests avoiding intimate affaires at all cost. He encourages office management to design parties that force staff to relax, to socialize and feel rewarded. Georgoulis’s Top 10 Holiday Party Tips are below:

 

Georgoulis Top 10 Holiday Party Tips

 

1. Holiday mixers with food stations are best
2. Don’t forget casual group lunches and after work cocktail parties
3. Book parties from Tuesday to Thursday to get ideal time slots
4. Spend your budget on food and gifts for the most impact
5. Remember your liabilities when paying for alcohol. Drinking and driving could come back to haunt you
6. Pre-select food and cocktail menus to avoid cost escalation, allergies and cultural sensitivities
7. When pre-selecting menus always have a vegetarian, fish, poultry and meat dish as choices
8. Do your research on venues and planners to ensure a good fit.
9. Try the food and meet with management  
10. Do an onsite tour before committing to a reservation and a walk through before the event

 

Fuzion Biz letter

Dear

 

Fuzion Resto-Lounge and Garden (www.fuzionexperience.com)is a culinary destination designed to meet the needs of a modern and critical business clientele. It is a stylish, refined and intimate, multi-faceted urban oasis for dining, cocktails and private functions, indoors or al fresco. We are event and restaurant experts and know how to deliver memorable and engaging sensory experiences for any occasions. We can accommodate groups as large as 200 or as small as two for more intimate affaires. We are good listeners and will pay provide personal and customized services as required.

 

“Owners Jimmy Georgoulis, Jeremy Tobias and Sakie Bakoyiannis have taken the bones of an old Church Street house and created warmth, sophistication and luxe vibe from top to bottom” (Patricia Noonan, toronto.com)

 

Fuzion Resto-lounge and Garden is old city architecture and modern contemporary interior design fused with unique and eccentric menu choices for the discerning palette.

 

Fuzion Resto-lounge and Garden is renowned for its distinct culinary concept, which combines dynamic world flavours with fresh organic and regional meets, vegetables, fruits and cheeses as envisioned by star Chef Patrick Weise. One of a kind wines are paired with each choice to deliver a gastronomic experience ready made for a celebrity guest.

 

“Weise is a fun chef, long on exuberance and big flavours” (Joanna Keates, Globe and Mail)

 

Patrick Weise has spent a lifetime mastering his culinary skills and outside-the-box style and flare. He won a medal at the National ACF Culinary Competition in 1999 and was most recently Oprah Winfrey’s personal chef.

 

“Oprah was eating well” ( Kathryn Bonel, Eye Weekly)

 

Engaging and expert service staff caters to every customer need and special request, including customized and personal services for private functions, corporate meetings, weddings and special events. Signature martini and cocktail menus are available in an elegant and relaxed urban lounge environment and intimate and private rooms are onsite and equipped with full AV, and DJ capabilities. A large LCD screen is available for presentation purpose

 

“A sexy, subdued lounge space with two distinct seating areas plus bar available for private functions” (Patricia Noonan, toronto.com)

 

Clearly, if you dream it, we will deliver it seamlessly and expertly. We invite you to come and visit us for a tour, book a reservation or send us an email. We are open Tuesday to Sunday and Sunday and Monday for special events. I have enclosed a corporate package for your evaluation.

 

Fuzion Resto-Lounge & Garden

580 Church St

Toronto, ON

416.908.3855

jimmy@fuzionexperience.com

www.fuzionexperience.com

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Fuzion Publicity Plan

FUZION EXPERIENCE

 

The Editorial Universe

The Corporate Messages:

 

 

·          A seamless fusion of comfort, sophistication, style and expertise.

·          A memorable and engaging sensory experience.

·          A haven of gracious warmth and urban elegance.

·          Flamboyant, regal Victorian architecture fused with clean, textured, modern contemporary interior design.

·          A stylish, refined and intimate multi-faceted urban oasis for dining, cocktails or private functions indoors or alfresco

·          A fresh and bold interpretation of “big city” dining and lounging

·          Distinct culinary concept blending dynamic world flavors with fresh, organic and  regional meets, vegetables, cheeses and wine pairings

·          Unique and eccentric menu choices for the discerning palate.

·          Intros include Duck Confit and Chinese cabbage pot stickers-pomegranate soy glaze, Interims include Grilled Squid-Chorizo-Mache lettuce-Orange-pink grapefruit segments-Orange-Muscat emulsion and Fins include 21 day aged 10oz Bison Ribeye-5 year aged chedder-Manchego-potato stuffed poblano pepper-Cilantro-mint salsa verde-Tortilla frites

·          Outside- the- box flare and style created by star Chef Patrick Weise

·          Special and Signature lunch menu for the time challenged corporate executive

·          Signature martini and cocktail menus in an elegant and relaxed urban lounge environment

·          Soulful soaked house and lounge music from local DJ’s provides a sensual and glamorous back drop for relaxed social interaction.

·          Engaging and expert service staff to cater to customer needs and special requests.

·          Customized and personal services for private functions, corporate meetings, weddings and special events.

·          Intimate and private spaces equipped with full AV and video capabilities.

·          Private and landscaped gardens provide a piece of rural paradise in the big city.

·          Available for lunch Wednesday through Friday 11:30PM-3:30PM, dinner Tuesday/Wednesday 5:00PM-11PM, Thursday through Sunday 5:00PM-2:00AM

 

Moving the Messages:

Media  

 

·          Targeted general feature story in local and regional daily, weekly and monthly consumer print, TV, radio and internet media covering news, food, restaurants, lifestyle, interiors, general interest, business.

·          On-air Fuzion cooking segment on local morning show that features Chef Patrick Weise, special and signature menu items.

·          Targeted and  recipe listing in local and regional daily, weekly and monthly consumer print or internet covering food, restaurants, lifestyle, general interest. Focus on seasonal and signature menu and bar items

·          Targeted general feature story in Canadian trade media covering food and beverage, restaurants, interiors.

·          Create further publicity with photo or video opportunities with focus on interiors, architecture, special events

 

Marketing

·          Targeted letters, invitations or special business offers to corporations, associations, groups

 

 

The Moment to Break the Story:

 

·          I will prepare strategic written media/marketing communication materials and kits for delivery and follow-up starting September 17^th, 2007.These materials will contain.

 

1.       Primary corporate specific press release with a corporate Xmas angle.

2.       Xmas party planning tips

3.       Pictures of Fuzion exterior/interior

4.       Pics of menu items

5.       Specially designed corporate Xmas menu

6.       On October 1^st  I will create customized pitch letters and phone scripts targeted to each specific media for follow-up.

7.       Letter, invitations, special offers to corporations, associations, groups

 

Objective:

 

To develop a highly visible Xmas marketing and publicity program that will accomplish,

 

1.       Establish Fuzion as a destination for corporate lunches, meetings and events.

2.       Launch the new Fuzion Fall 07 menu

3.       Position Chef Patrick Weise as an expert Toronto Chef

4.       Create an ongoing editorial interest in the Fuzion brand.

5.       Create awareness for www.fuzionexperience.com and other internet portals

 

I will target the long lead Canadian publications and broadcast outlets first as the majority of monthly and bi-monthly media are currently working on their Christmas issues.  Efforts will then target shorter lead media in print and broadcast markets in the Toronto GTA, including news wires.

 

Project Requirements:

 

·          Creation of video and print media kits, menus for distribution to media contacts at no cost to PRONOIC PR

·          Access to all marketing, graphic, print materials, including pictures, videos at no cost to PRONOIC PR

·          Registration with newswires for press release distribution at no cost to PRONOIC PR

·          Access to Chef Patrick Weise or company representative at all times to conduct interviews, provide quotes or recipes on behalf of the brand.

·          Access to the restaurant and menu items for sampling and trials at no cost to PRONOIC

 

Media Bible:

 

I will create a media contact lists for print, broadcast, radio and internet covering food, restaurants, lifestyle, interiors, business, general interest for future use of Fuzion restaurant. I will also create a marketing contact list for downtown business, associations and groups

 

Duration of Contract:        

Minimum two (2) months beginning September 17, 2007 and renewable         

following an analysis of results.

 

 

 

 

 

 

Results Internet

I have secured coverage on local and national internet blogs and created a corporate blog for A Gift from the Stars Cookbook. This blog has recieved hundreds of page views in the last two months.

Results Broadcast

I have secured and scripted interviews and live segments airing nationally and on local morning, entertainment and lifestyle programs.

Results Radio

I have secured interviews on the Arlene Bynon Show ( AM 640) , The Motts (CFRB) , John Donabie (CFRB) and Here and Now (CBC RADIO ONE) .

Results Magazines

I have secured over 50+ lifestyle, beauty and food coverage in national and local print monthlies and have contacts at all publications. Go to the link for more information.

http://www.salonjie.com/JIE_Media_book.pdf

Results Newspapers

I have secured over 50+ lifestyle, beauty and food coverage in national and local print medims and have contacts at all publications. For more information go to the link http://www.salonjie.com/JIE_Media_book.pdf

Press Release Interval House December 2003

CELEBRATED TORONTO HAIRDRESSER RAISES SPIRITS AND SELF ESTEEM WITH FULL BEAUTY MAKEOVERS AT TORONTO WOMAN'S SHELTER, INTERVAL HOUSE, MONDAY,DECEMBER 23, 2003 TORONTO, December 15,2003-Jie Matar and his team of beauty makeover specialists will be providing hair, makeup and manicures for six dis-advantaged woman whose spirits and self-esteem have been shattered and decimated by violence. Says Matar; “ I want every woman to feel they have the potential to be beautiful, especially during the holidays. Christmas is a time for feeling joy and happiness, not isolation, devastation and fear. Interval House provides the basic necessities of life and I hope to provide the frills” Jie Matar is President and Creative Director of one of Canada’s premiere beauty destinations. The salon is located at 38 Avenue Rd. JIE has an elite and diverse clientele that includes leaders in the fashion, beauty, lifestyle and health care industries. Recent clients include Kim Cattrell, Sir Ridley Scott, Jennifer Tilley, Nathalie Baye, Nick Stahl and Jacynthe. He has been called the “God of Hair” in Toronto Life and has been a contributing stylist to programs on City TV, CTV, Canada’s Walk of Fame and the Toronto Film Festival. Jie presently styles all on air personalities for local television station TORONTO 1 Interval House is Canada’s first shelter for woman and children and has a well-established history for providing women and children an escape from family violence. Open 365 days a year and staffed 24 hours a day Interval house ensures woman and children have an interval of sanity and safety that helps them heal not only the brutal physical wounds, but much deeper “invisible” wounds of damaged spirits and self esteem. Interval House seeks to raise $4 million over the next five years to build increased capacity and new programming.

Press Release Holiday Style and 24 hours Partnership December 2004

SUPER STYLIST JIE MATAR GET"S FESTIVE WITH HOLIDAY STYLE ADVICE-On Party Looks and a new partnership with 24 hours TORONTO- starting today and appearing bi-monthly, hairstylist Jie Matar will be bringing you advice on beauty, style and fashion. Jie will report on trends and tips as owner and creative director of one of Canada’s premiere beauty destinations, Salon Jie, located at 38 Avenue Rd. in the heart of Yorkville, Toronto. Views on holiday looks and How To Be The Belle Of The Ball On The Trend… “Bigoudis are back”, states Jie The straight styles that you see in the magazines, on the runways and on television today are changing to reflect the new coiffure looks as seen on Nicole Kidman and Pamela Anderson. These Barbie looks are a throwback to the Bigoudi (curler) looks of the 60’s. “Accessories, Accessories Accessories”, anything that is in, on or through your hair. Big dramatic hair clips, fashion forward hats or vivid colour are all considered musts, and make a great holiday fashion statement. Formalize your hair with the Up-Do Of the Season. The “Uplift”- a lift specific to flattering your bone structure, clean lines and architecture works well with all party outfits. Wear it with a hat and make your party entrance one to remember! JIE Matar get’s festive with holiday style advice -On party Looks and Gift Giving Christmas 2003 Cont’d “Make Sure Your colour is in good shape before the holidays,” notes Matar. “That way you can focus on your party specific looks and be in and out of the salon for blow-drys and up-do’s when your schedule gets even busier.” The Colour trend is tone-on-tone AKA ‘Reflection’ colour with the big chunk highlights subtly nuanced together. Gold and mocha brown are the colours of choice. Ground breaking and avant-garde, Jie has an elite and diverse clientele that include leaders in the fashion, beauty, lifestyle and healthcare industries. Recent clients include Kim Catrell, Jennifer Tilley and Canadian singer Jacynthe. He has been called the “God of Hair” in Toronto Life and has been a contributing stylist to the Canada’s Walk Of Fame, Toronto International Film Festival, CTV and City TV. Just recently Jie announced an agreement with Toronto 1 to cut, colour and style all on-air personalities including respected anchors Ben Chin and Sarika Seghal. Style and beauty questions for Jie can be sent to the salon by e-mailing jie@salonjie.com . He will attempt to answer all questions and may use them in our bi-weekly column.

Press Release Toronto 1 Partnership September, 2004

JIE MATAR AND TORONTO 1 CREATE STYLE SYNERGY JIE-Style To Prevail On-Air, On-Talent And In-Lockers At New Local Television Station Toronto 1 Toronto, Tuesday September 23,2004- Following a successful Toronto Film Festival partnership with Chanel, artist, visionary and sought after consultant, cutter and stylist Jie Matar (JIE), today, announced a partnership with new local television station Toronto 1. Along with a platform to showcase his product line and hair expertise as a on-air contributor to shows to be determined, JIE and his team will be providing exclusive cutting, colouring and styling services to the on-air talent for Current Affair programs Toronto Today, Toronto Tonight and Last Call. The talent roster will include anchors Ben Chin and Sarika Seghal. JIE will also style visiting celebrity guests. His line of hair care products (JIE Necessities) will be prominently displayed in all make-up and hair studios. “I am excited about this layered and mutually-beneficial working arrangement with Toronto 1,” notes Matar. “The energy and talent involved with both of our teams will inspire us to create the most stylish station ever!” This marks the first time JIE has had a formal agreement with a television entity across programming. Groundbreaking and avant-garde, JIE has an elite and diverse clientele that includes leaders in the fashion, beauty, lifestyle and healthcare industries. Recent clients include Kim Cattrell, Sir Ridley Scott, Jennifer Tilley, Nathalie Baye, Nick Stahl and Jacynthe. He has been called the “God of Hair” in Toronto Life and has been a contributing stylist to programs on City TV, CTV and Canada’s Walk of Fame. Craig Media Inc is Canada’s largest privately held television broadcasting company with a history of more than 50 years in the Canadian broadcast industry. Holdings of Craig Media Inc include A-Channel Edmonton, A-Channel Calgary, A-Channel Manitoba, CKX TV Brandon, TORONTO 1 and specialty channels MTV Canada, TV Land and Stampede. XXX

Press Release Cannes Film Festival May 2005

CANNES FILM FESTIVAL AN INTERNATIONAL SUCCESS FOR LEADING HAIR AND MAKEUP TEAM AT JIE Canada’s Premiere Hairdresser Jie Matar,Hand Picked his Team of Beauty Artists to Provide Hair, Beauty and Makeup Services To Incoming International Press Junkets, Photo And Television Calls and Film VIP’s. Toronto May 27, 2005- Jie Matar, President and Creative Director of Canada’s leading beauty destination signed an exclusive agreement with Film Festivals Entertainment Group and ADR Productions to provide his signature upscale hair, beauty and makeup services to incoming celebrities at the Cannes Film Festival From May 11-22, 2005. Located at the Majestic Hotel’s 58 Beach Beauty Lounge, Jie and his team offered the same full-service pampering that has made his Toronto salon the toast of the rich, famous and avant garde in the city and around the world. Every day,Jie worked his magic on personalities from the film industry ;including the cast of Star Wars, Sin City and executives from Miramax and Harvey Weinstein Pictures. Jie Launched the J Day by Jie wth a special Short Cut for Short Filmmakers in partnership with the Cannes Market , and the Canadian Cut in partnership with the Canadian Village. In entering into this exclusive partnership with Film Festival Entertainment Group and ADR Productions Jie said, “My partnership with Film Festival Entertainment Group and ADR Productions has allowed us to make key international contacts, helped us identify a lucrative and untapped market for the JIE brand and further developed our association with celebrity and international VIP’s. I hope to transport this years success in Cannes to many more film festivals in the future”. About JIE JIE is one of Canada’s fastest growing beauty brands. It is a leading beauty destination, a line of luxury haircare products called JIE Necessities and home to Toronto’s hottest hairdresser and television makeover personality Jie Matar. JIE has an elite and international clientele that includes leaders in the fashion, beauty, lifestyle and media industries. Clients include Sir Ridley Scott, Jennifer Tilley, Gong Li and Kim Cattrell Jie has been a contributing stylist to programs on Canadian and international television and can be seen on The Shopping Channel and daily on the makeover show Sexy Girl. About Film Festivals Entertainment Group Film Festivals Entertainment Group maintains 6 professional and consumer web sites. This widely recognized industry leader for festival news is the content source for over 130 affiliated sites in 12 different countries, which rely on articles, photos and videos for web or television coverage of the Cannes. Film Festival. About ADR Productions Paris based ADR Productions is the exclusive manager and designer hired by the Majestic Hotel to oversee its beach during the Cannes Film.

Press Release Cannes Film Festival May 2005

CANNES FILM FESTIVAL FEATURES LEADING HAIR AND MAKEUP TEAM, JIE, MAY 11-22, 2005 AT THE MAJESTIC HOTEL 58 BEACH BEAUTY LOUNGE. JIE Goes Global With Exclusive Beauty Partnership With Film Festival Entertainment Group And ADR Productions. Canada’s Premiere Hairdresser, Jie Matar,Hand Picks Team of Beauty Artists to Provide Hair, Beauty and Makeup Services To Incoming International Press Junkets, Photo And Television Calls and Film VIP’s. Toronto May 8, 2005- Jie Matar, President and Creative Director of Canada’s leading beauty destination,has signed an exclusive agreement with Film Festivals Entertainment Group and ADR Productions to provide his signature upscale hair, beauty and makeup services to incoming celebrities at the Cannes Film Festival From May 11-22, 2005. Located at the Majestic Hotel’s 58 Beach Beauty Lounge, Jie and his team will offer the same full-service pampering that has made his Toronto salon the toast of the rich, famous and avant garde in the city and around the world. Every day,Jie will work his magic on personalities from the film industry ;including actors, directors, producers, jury members, journalists and executives attending the festival. In entering into this exclusive partnership with Film Festival Entertainment Group and ADR Productions Jie said, “My partnership with Film Festival Entertainment Group and ADR Productions allows Salon JIE and my luxury beauty product line, JIE Necessities,to enter the global arena. It is a privilege to be part of a key international event”. About JIE JIE is one of Canada’s fastest growing beauty brands. It is a leading beauty destination, a line of luxury haircare products called JIE Necessities and home to Toronto’s hottest hairdresser and television makeover personality Jie Matar. JIE has an elite and international clientele that includes leaders in the fashion, beauty, lifestyle and media industries. Clients include Sir Ridley Scott, Jennifer Tilley, Gong Li and Kim Cattrell Jie has been a contributing stylist to programs on Canadian and international television and can be seen on Canadian television retailer The Shopping Channel and daily on the makeover show Sexy Girl. About Film Festivals Entertainment Group Film Festivals Entertainment Group maintains 6 professional and consumer web sites. Thiswidely recognized industry leader for festival news is the content source for over 130 affiliated sites in 12 different countries, which rely on articles, photos and videos for web or television coverage of the Cannes. Film Festival. About ADR Productions Paris based ADR Productions is the exclusive manager and designer hired by the Majestic Hotel to oversee its beach during the Cannes Film Festival.

Press Release Toronto Film Festival August, 2005

TORONTO FILM FESTIVAL FEATURES ACCLAIMED BEAUTY, SPA AND FITNESS TEAM FOR EXCLUSIVE INSIDE AND OUT PAMPERING FOR INCOMMING TALENT AND FILM VIP’s, SEPTEMBER 8-15th, 2005

Yorkville Concierge Available To Take Private Appointments For Hair, Makeup, Massage And Wellness Services For Duration Of The Festival.

Toronto, August 10, 2005-Jie Matar, President and Creative Director of Canada’s leading beauty destination, has entered into an exclusive agreement with Stillwater Spa and The Yorkville Club to provide hair, makeup, massage, yoga, personal training and wellness services for incoming celebrities and film VIP’s attending the Toronto Film Festival From September 8-15th, 2005. Jie and the Yorkville team will offer the same full-service pampering that has made their Yorkville locations the toast of the rich, famous and avant garde in the city and around the world. During the duration of the 2005 Toronto International Film Festival, Jie, Stillwater Spa and the Yorkville Club will work their magic on personalities from the film industry . VIP services will be extended to actors, directors, producers, jury members, journalists and executives attending the festival. Private appointments will be handled by contacting Cameron at JIE Communications at 416.926.0493, or by mobile at 416.829.5999 In entering into this exclusive partnership with Stillwater and The Yorkville Club Jie said; “ I look forward to working with the spa and fitness teams at Stillwater and the Yorkville Club. The addition of massage and wellness services greatly compliments the beauty services we are providing to incomming International film VIP’s and celebrity during the Toronto Film Festival. I look forward to offering VIP’s the opportunity to experience world class makeup and hair for photocalls, press junkets and red carpet step and repeat”. Stephanie Carpenter Director, Public Relations Park Hyatt said: “Stillwater Spa is delighted to extend its VIP treatment to visiting celebrities in town for the Toronto International Film Festival. Invited guests will be pampered with Stillwater’s Signature Massage. VIPs will be able to choose from a selection of aromatherapy essences, which will be used in tandem with a full-body massage and complimented with soothing foot booties, heated neck and eye pillows to help create a signature Stillwater Spa experience”. Mark Kehr Owner and Director of the Yorkville Club said; “Guests of the Toronto International Film Festival are invited to take advantage of the facilities while in Toronto. You can maintain your health regimen while in Toronto without missing any opportunities to schmooze, thanks to the multi-tasking possibilities of our Concierge, business centre and helpful staff. Please, be our guest.” About JIE JIE is a leading beauty destination, a line of luxury haircare products, called JIE Necessities, and home to Toronto’s hottest hairdresser and television makeover personality, Jie Matar. JIE has an elite and international clientele that includes leaders in the fashion, beauty, lifestyle and media industries. Past clients included Sir Ridley Scott, Jennifer Tilley, Gong Li and Kim Cattrell Jie has been a contributing stylist to programs on Canadian and international television and can be seen bi-monthly on The Shopping Channel and daily on the Debbie Travis makeover show Sexy Girl. Jie is active on the Film Circuit , most recently participating in the Cannes Film Festival. His team of beauty artists provided makeup and hair services to visiting international Film VIP’s,including the cast of Star Wars, Sin City and executives from Miramax pictures, located at the Majestic Hotel Beach Lounge. JIE is located at 38 Avenue Road, Toronto. For more information please call Cameron Thomas, JIE Communications at 416.926.0493 or see are website at http://www.salonjie.com/ . About Stillwater Spa Located in the fashionable Park Hyatt Toronto, right in the heart of Yorkville, Stillwater Spa is Toronto’s premiere destination day spa. Stillwater Spa is laid out over 10,000 square feet and features 17 state-of-the-art treatment rooms, a fitness center, a chic retail boutique and a relaxing Tea Lounge. Stillwater Spa’s stunning architecture transcends traditional spa design, combining abundant natural materials such as fireplaces, waterfalls and running streams and contemporary spaces to create a serene environment. For the second year in a row, Park Hyatt Toronto’s Stillwater Spa is the only spa in Ontario and Eastern Canada to receive the prestigious Mobil four-star rating. Stillwater Spa was opened in February 2001 and is owned and managed by Park Hyatt Toronto. For more information about Stillwater Spa, please visit our website at http://www.stillwaterspa.com/ or call 416.926.2389 About the Yorkville Club Since opening about a year ago, The Yorkville Club has redefined health clubs in the city. With the most up to date, state of the art equipment, professionals guide members through the full range of personal training, yoga and wellness program in an atmosphere defined by the serene Japanese design. More than this, and uniquely in Toronto, members enjoy unsurpassed convenience benefits including concierge, business services, valet parking, personal shopping and more. The Yorkville Club is the fitness and health facility of choice for celebrities visiting Toronto who more often than not take advantage of the club’s facilities and discreet staff. For more information about our facility please visit us online at http://www.theyorkvilleclub.com/ or call 416-961-8400.