Press Release Holiday Style and 24 hours Partnership December 2004

SUPER STYLIST JIE MATAR GET"S FESTIVE WITH HOLIDAY STYLE ADVICE-On Party Looks and a new partnership with 24 hours TORONTO- starting today and appearing bi-monthly, hairstylist Jie Matar will be bringing you advice on beauty, style and fashion. Jie will report on trends and tips as owner and creative director of one of Canada’s premiere beauty destinations, Salon Jie, located at 38 Avenue Rd. in the heart of Yorkville, Toronto. Views on holiday looks and How To Be The Belle Of The Ball On The Trend… “Bigoudis are back”, states Jie The straight styles that you see in the magazines, on the runways and on television today are changing to reflect the new coiffure looks as seen on Nicole Kidman and Pamela Anderson. These Barbie looks are a throwback to the Bigoudi (curler) looks of the 60’s. “Accessories, Accessories Accessories”, anything that is in, on or through your hair. Big dramatic hair clips, fashion forward hats or vivid colour are all considered musts, and make a great holiday fashion statement. Formalize your hair with the Up-Do Of the Season. The “Uplift”- a lift specific to flattering your bone structure, clean lines and architecture works well with all party outfits. Wear it with a hat and make your party entrance one to remember! JIE Matar get’s festive with holiday style advice -On party Looks and Gift Giving Christmas 2003 Cont’d “Make Sure Your colour is in good shape before the holidays,” notes Matar. “That way you can focus on your party specific looks and be in and out of the salon for blow-drys and up-do’s when your schedule gets even busier.” The Colour trend is tone-on-tone AKA ‘Reflection’ colour with the big chunk highlights subtly nuanced together. Gold and mocha brown are the colours of choice. Ground breaking and avant-garde, Jie has an elite and diverse clientele that include leaders in the fashion, beauty, lifestyle and healthcare industries. Recent clients include Kim Catrell, Jennifer Tilley and Canadian singer Jacynthe. He has been called the “God of Hair” in Toronto Life and has been a contributing stylist to the Canada’s Walk Of Fame, Toronto International Film Festival, CTV and City TV. Just recently Jie announced an agreement with Toronto 1 to cut, colour and style all on-air personalities including respected anchors Ben Chin and Sarika Seghal. Style and beauty questions for Jie can be sent to the salon by e-mailing jie@salonjie.com . He will attempt to answer all questions and may use them in our bi-weekly column.