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I have secured over 50+ lifestyle, beauty and food coverage in national and local print medims and have contacts at all publications. For more information go to the link http://www.salonjie.com/JIE_Media_book.pdf

Press Release Interval House December 2003

CELEBRATED TORONTO HAIRDRESSER RAISES SPIRITS AND SELF ESTEEM WITH FULL BEAUTY MAKEOVERS AT TORONTO WOMAN'S SHELTER, INTERVAL HOUSE, MONDAY,DECEMBER 23, 2003 TORONTO, December 15,2003-Jie Matar and his team of beauty makeover specialists will be providing hair, makeup and manicures for six dis-advantaged woman whose spirits and self-esteem have been shattered and decimated by violence. Says Matar; “ I want every woman to feel they have the potential to be beautiful, especially during the holidays. Christmas is a time for feeling joy and happiness, not isolation, devastation and fear. Interval House provides the basic necessities of life and I hope to provide the frills” Jie Matar is President and Creative Director of one of Canada’s premiere beauty destinations. The salon is located at 38 Avenue Rd. JIE has an elite and diverse clientele that includes leaders in the fashion, beauty, lifestyle and health care industries. Recent clients include Kim Cattrell, Sir Ridley Scott, Jennifer Tilley, Nathalie Baye, Nick Stahl and Jacynthe. He has been called the “God of Hair” in Toronto Life and has been a contributing stylist to programs on City TV, CTV, Canada’s Walk of Fame and the Toronto Film Festival. Jie presently styles all on air personalities for local television station TORONTO 1 Interval House is Canada’s first shelter for woman and children and has a well-established history for providing women and children an escape from family violence. Open 365 days a year and staffed 24 hours a day Interval house ensures woman and children have an interval of sanity and safety that helps them heal not only the brutal physical wounds, but much deeper “invisible” wounds of damaged spirits and self esteem. Interval House seeks to raise $4 million over the next five years to build increased capacity and new programming.

Press Release Holiday Style and 24 hours Partnership December 2004

SUPER STYLIST JIE MATAR GET"S FESTIVE WITH HOLIDAY STYLE ADVICE-On Party Looks and a new partnership with 24 hours TORONTO- starting today and appearing bi-monthly, hairstylist Jie Matar will be bringing you advice on beauty, style and fashion. Jie will report on trends and tips as owner and creative director of one of Canada’s premiere beauty destinations, Salon Jie, located at 38 Avenue Rd. in the heart of Yorkville, Toronto. Views on holiday looks and How To Be The Belle Of The Ball On The Trend… “Bigoudis are back”, states Jie The straight styles that you see in the magazines, on the runways and on television today are changing to reflect the new coiffure looks as seen on Nicole Kidman and Pamela Anderson. These Barbie looks are a throwback to the Bigoudi (curler) looks of the 60’s. “Accessories, Accessories Accessories”, anything that is in, on or through your hair. Big dramatic hair clips, fashion forward hats or vivid colour are all considered musts, and make a great holiday fashion statement. Formalize your hair with the Up-Do Of the Season. The “Uplift”- a lift specific to flattering your bone structure, clean lines and architecture works well with all party outfits. Wear it with a hat and make your party entrance one to remember! JIE Matar get’s festive with holiday style advice -On party Looks and Gift Giving Christmas 2003 Cont’d “Make Sure Your colour is in good shape before the holidays,” notes Matar. “That way you can focus on your party specific looks and be in and out of the salon for blow-drys and up-do’s when your schedule gets even busier.” The Colour trend is tone-on-tone AKA ‘Reflection’ colour with the big chunk highlights subtly nuanced together. Gold and mocha brown are the colours of choice. Ground breaking and avant-garde, Jie has an elite and diverse clientele that include leaders in the fashion, beauty, lifestyle and healthcare industries. Recent clients include Kim Catrell, Jennifer Tilley and Canadian singer Jacynthe. He has been called the “God of Hair” in Toronto Life and has been a contributing stylist to the Canada’s Walk Of Fame, Toronto International Film Festival, CTV and City TV. Just recently Jie announced an agreement with Toronto 1 to cut, colour and style all on-air personalities including respected anchors Ben Chin and Sarika Seghal. Style and beauty questions for Jie can be sent to the salon by e-mailing jie@salonjie.com . He will attempt to answer all questions and may use them in our bi-weekly column.

Press Release Toronto 1 Partnership September, 2004

JIE MATAR AND TORONTO 1 CREATE STYLE SYNERGY JIE-Style To Prevail On-Air, On-Talent And In-Lockers At New Local Television Station Toronto 1 Toronto, Tuesday September 23,2004- Following a successful Toronto Film Festival partnership with Chanel, artist, visionary and sought after consultant, cutter and stylist Jie Matar (JIE), today, announced a partnership with new local television station Toronto 1. Along with a platform to showcase his product line and hair expertise as a on-air contributor to shows to be determined, JIE and his team will be providing exclusive cutting, colouring and styling services to the on-air talent for Current Affair programs Toronto Today, Toronto Tonight and Last Call. The talent roster will include anchors Ben Chin and Sarika Seghal. JIE will also style visiting celebrity guests. His line of hair care products (JIE Necessities) will be prominently displayed in all make-up and hair studios. “I am excited about this layered and mutually-beneficial working arrangement with Toronto 1,” notes Matar. “The energy and talent involved with both of our teams will inspire us to create the most stylish station ever!” This marks the first time JIE has had a formal agreement with a television entity across programming. Groundbreaking and avant-garde, JIE has an elite and diverse clientele that includes leaders in the fashion, beauty, lifestyle and healthcare industries. Recent clients include Kim Cattrell, Sir Ridley Scott, Jennifer Tilley, Nathalie Baye, Nick Stahl and Jacynthe. He has been called the “God of Hair” in Toronto Life and has been a contributing stylist to programs on City TV, CTV and Canada’s Walk of Fame. Craig Media Inc is Canada’s largest privately held television broadcasting company with a history of more than 50 years in the Canadian broadcast industry. Holdings of Craig Media Inc include A-Channel Edmonton, A-Channel Calgary, A-Channel Manitoba, CKX TV Brandon, TORONTO 1 and specialty channels MTV Canada, TV Land and Stampede. XXX

Press Release Cannes Film Festival May 2005

CANNES FILM FESTIVAL AN INTERNATIONAL SUCCESS FOR LEADING HAIR AND MAKEUP TEAM AT JIE Canada’s Premiere Hairdresser Jie Matar,Hand Picked his Team of Beauty Artists to Provide Hair, Beauty and Makeup Services To Incoming International Press Junkets, Photo And Television Calls and Film VIP’s. Toronto May 27, 2005- Jie Matar, President and Creative Director of Canada’s leading beauty destination signed an exclusive agreement with Film Festivals Entertainment Group and ADR Productions to provide his signature upscale hair, beauty and makeup services to incoming celebrities at the Cannes Film Festival From May 11-22, 2005. Located at the Majestic Hotel’s 58 Beach Beauty Lounge, Jie and his team offered the same full-service pampering that has made his Toronto salon the toast of the rich, famous and avant garde in the city and around the world. Every day,Jie worked his magic on personalities from the film industry ;including the cast of Star Wars, Sin City and executives from Miramax and Harvey Weinstein Pictures. Jie Launched the J Day by Jie wth a special Short Cut for Short Filmmakers in partnership with the Cannes Market , and the Canadian Cut in partnership with the Canadian Village. In entering into this exclusive partnership with Film Festival Entertainment Group and ADR Productions Jie said, “My partnership with Film Festival Entertainment Group and ADR Productions has allowed us to make key international contacts, helped us identify a lucrative and untapped market for the JIE brand and further developed our association with celebrity and international VIP’s. I hope to transport this years success in Cannes to many more film festivals in the future”. About JIE JIE is one of Canada’s fastest growing beauty brands. It is a leading beauty destination, a line of luxury haircare products called JIE Necessities and home to Toronto’s hottest hairdresser and television makeover personality Jie Matar. JIE has an elite and international clientele that includes leaders in the fashion, beauty, lifestyle and media industries. Clients include Sir Ridley Scott, Jennifer Tilley, Gong Li and Kim Cattrell Jie has been a contributing stylist to programs on Canadian and international television and can be seen on The Shopping Channel and daily on the makeover show Sexy Girl. About Film Festivals Entertainment Group Film Festivals Entertainment Group maintains 6 professional and consumer web sites. This widely recognized industry leader for festival news is the content source for over 130 affiliated sites in 12 different countries, which rely on articles, photos and videos for web or television coverage of the Cannes. Film Festival. About ADR Productions Paris based ADR Productions is the exclusive manager and designer hired by the Majestic Hotel to oversee its beach during the Cannes Film.

Press Release Cannes Film Festival May 2005

CANNES FILM FESTIVAL FEATURES LEADING HAIR AND MAKEUP TEAM, JIE, MAY 11-22, 2005 AT THE MAJESTIC HOTEL 58 BEACH BEAUTY LOUNGE. JIE Goes Global With Exclusive Beauty Partnership With Film Festival Entertainment Group And ADR Productions. Canada’s Premiere Hairdresser, Jie Matar,Hand Picks Team of Beauty Artists to Provide Hair, Beauty and Makeup Services To Incoming International Press Junkets, Photo And Television Calls and Film VIP’s. Toronto May 8, 2005- Jie Matar, President and Creative Director of Canada’s leading beauty destination,has signed an exclusive agreement with Film Festivals Entertainment Group and ADR Productions to provide his signature upscale hair, beauty and makeup services to incoming celebrities at the Cannes Film Festival From May 11-22, 2005. Located at the Majestic Hotel’s 58 Beach Beauty Lounge, Jie and his team will offer the same full-service pampering that has made his Toronto salon the toast of the rich, famous and avant garde in the city and around the world. Every day,Jie will work his magic on personalities from the film industry ;including actors, directors, producers, jury members, journalists and executives attending the festival. In entering into this exclusive partnership with Film Festival Entertainment Group and ADR Productions Jie said, “My partnership with Film Festival Entertainment Group and ADR Productions allows Salon JIE and my luxury beauty product line, JIE Necessities,to enter the global arena. It is a privilege to be part of a key international event”. About JIE JIE is one of Canada’s fastest growing beauty brands. It is a leading beauty destination, a line of luxury haircare products called JIE Necessities and home to Toronto’s hottest hairdresser and television makeover personality Jie Matar. JIE has an elite and international clientele that includes leaders in the fashion, beauty, lifestyle and media industries. Clients include Sir Ridley Scott, Jennifer Tilley, Gong Li and Kim Cattrell Jie has been a contributing stylist to programs on Canadian and international television and can be seen on Canadian television retailer The Shopping Channel and daily on the makeover show Sexy Girl. About Film Festivals Entertainment Group Film Festivals Entertainment Group maintains 6 professional and consumer web sites. Thiswidely recognized industry leader for festival news is the content source for over 130 affiliated sites in 12 different countries, which rely on articles, photos and videos for web or television coverage of the Cannes. Film Festival. About ADR Productions Paris based ADR Productions is the exclusive manager and designer hired by the Majestic Hotel to oversee its beach during the Cannes Film Festival.

Press Release Toronto Film Festival August, 2005

TORONTO FILM FESTIVAL FEATURES ACCLAIMED BEAUTY, SPA AND FITNESS TEAM FOR EXCLUSIVE INSIDE AND OUT PAMPERING FOR INCOMMING TALENT AND FILM VIP’s, SEPTEMBER 8-15th, 2005

Yorkville Concierge Available To Take Private Appointments For Hair, Makeup, Massage And Wellness Services For Duration Of The Festival.

Toronto, August 10, 2005-Jie Matar, President and Creative Director of Canada’s leading beauty destination, has entered into an exclusive agreement with Stillwater Spa and The Yorkville Club to provide hair, makeup, massage, yoga, personal training and wellness services for incoming celebrities and film VIP’s attending the Toronto Film Festival From September 8-15th, 2005. Jie and the Yorkville team will offer the same full-service pampering that has made their Yorkville locations the toast of the rich, famous and avant garde in the city and around the world. During the duration of the 2005 Toronto International Film Festival, Jie, Stillwater Spa and the Yorkville Club will work their magic on personalities from the film industry . VIP services will be extended to actors, directors, producers, jury members, journalists and executives attending the festival. Private appointments will be handled by contacting Cameron at JIE Communications at 416.926.0493, or by mobile at 416.829.5999 In entering into this exclusive partnership with Stillwater and The Yorkville Club Jie said; “ I look forward to working with the spa and fitness teams at Stillwater and the Yorkville Club. The addition of massage and wellness services greatly compliments the beauty services we are providing to incomming International film VIP’s and celebrity during the Toronto Film Festival. I look forward to offering VIP’s the opportunity to experience world class makeup and hair for photocalls, press junkets and red carpet step and repeat”. Stephanie Carpenter Director, Public Relations Park Hyatt said: “Stillwater Spa is delighted to extend its VIP treatment to visiting celebrities in town for the Toronto International Film Festival. Invited guests will be pampered with Stillwater’s Signature Massage. VIPs will be able to choose from a selection of aromatherapy essences, which will be used in tandem with a full-body massage and complimented with soothing foot booties, heated neck and eye pillows to help create a signature Stillwater Spa experience”. Mark Kehr Owner and Director of the Yorkville Club said; “Guests of the Toronto International Film Festival are invited to take advantage of the facilities while in Toronto. You can maintain your health regimen while in Toronto without missing any opportunities to schmooze, thanks to the multi-tasking possibilities of our Concierge, business centre and helpful staff. Please, be our guest.” About JIE JIE is a leading beauty destination, a line of luxury haircare products, called JIE Necessities, and home to Toronto’s hottest hairdresser and television makeover personality, Jie Matar. JIE has an elite and international clientele that includes leaders in the fashion, beauty, lifestyle and media industries. Past clients included Sir Ridley Scott, Jennifer Tilley, Gong Li and Kim Cattrell Jie has been a contributing stylist to programs on Canadian and international television and can be seen bi-monthly on The Shopping Channel and daily on the Debbie Travis makeover show Sexy Girl. Jie is active on the Film Circuit , most recently participating in the Cannes Film Festival. His team of beauty artists provided makeup and hair services to visiting international Film VIP’s,including the cast of Star Wars, Sin City and executives from Miramax pictures, located at the Majestic Hotel Beach Lounge. JIE is located at 38 Avenue Road, Toronto. For more information please call Cameron Thomas, JIE Communications at 416.926.0493 or see are website at http://www.salonjie.com/ . About Stillwater Spa Located in the fashionable Park Hyatt Toronto, right in the heart of Yorkville, Stillwater Spa is Toronto’s premiere destination day spa. Stillwater Spa is laid out over 10,000 square feet and features 17 state-of-the-art treatment rooms, a fitness center, a chic retail boutique and a relaxing Tea Lounge. Stillwater Spa’s stunning architecture transcends traditional spa design, combining abundant natural materials such as fireplaces, waterfalls and running streams and contemporary spaces to create a serene environment. For the second year in a row, Park Hyatt Toronto’s Stillwater Spa is the only spa in Ontario and Eastern Canada to receive the prestigious Mobil four-star rating. Stillwater Spa was opened in February 2001 and is owned and managed by Park Hyatt Toronto. For more information about Stillwater Spa, please visit our website at http://www.stillwaterspa.com/ or call 416.926.2389 About the Yorkville Club Since opening about a year ago, The Yorkville Club has redefined health clubs in the city. With the most up to date, state of the art equipment, professionals guide members through the full range of personal training, yoga and wellness program in an atmosphere defined by the serene Japanese design. More than this, and uniquely in Toronto, members enjoy unsurpassed convenience benefits including concierge, business services, valet parking, personal shopping and more. The Yorkville Club is the fitness and health facility of choice for celebrities visiting Toronto who more often than not take advantage of the club’s facilities and discreet staff. For more information about our facility please visit us online at http://www.theyorkvilleclub.com/ or call 416-961-8400.

Press Release L'Oreal Fashion Week October 19, 2005

PRO CUTTER ENHANCES NATURAL BEAUTY AND GLAMOUR IN DAY TO DAY HAIRSTYLES, WITH THE ONLY HAIR COLLECTION PRESENTED AT L’OREAL FASHION WEEK OCTOBER 17-22, 2005 Canada’s Premiere Hairdresser Presents “Hair Is Fashion” In Ready To Wear, Matinee and Soiree Looks for Spring and Summer 2006 TORONTO, October 19, 2005- Jie Matar, President and Creative Director of JIE, will unveil Hair is Fashion as the theme for his spring and summer hair collection and show tooking place on Thursday October 20th, 2005 located at MUZIK, 15 Saskatchewan Road, Exhibition Place. Jie Matar on his vision for Spring and Summer styles: “Inspiration for my collection comes from the positive images of spring change and renewal, the natural beauty of man and woman and my philosophy of less is more. I want to challenge old rules, old techniques and old trends that have become too routine and structured. I’m presenting a new statement that is beautiful, glamorous and natural. This means minimal cutting, styling and colour with more length, volume and weight. I will present this in three day to day looks that can be worn for all occasions.” In the Ready to Wear look, Jie presented styles with tussled, contoured edges emphasizing volume and weight in chapeau like shapes. Makeup was romantic and feminine in bright pastels. Thien Le dresses, coats and suits finished the look in pink, taupe and black silk. In the Matinee look Jie presented nouveau versatile styles. Hair was teased and stretched to create volume in the fringe and to highlight natural bone structure. Crystal clips were added for a touch of glamour. Makeup was elegant in warm coral and brown with an emphasis on lashes. Izzy Camilleri provided soft fluid outfits with tribal undertones in satin and chaiffon. The look was sexy, sexy, sexy! In the final look Soiree, Jie was playful and theatrical. Hair was stretched, twisted and pinned in shapes that were both eccentric and artistic. Makeup was mysterious and sexy with black smokey cat eyes. A play on dark and light was shown with use of a little bling, bling crystals. Thien Le finished this look with long slinky black and purple party dresses in sequins and silk Jie was proud to be part of Canada’s most recognized fashion event and was honoured to be working with leading Canadian design talent, the Fashion Design Council and L’Oreal Paris to promote Canadian Fashion worldwide. About JIE JIE is one of Canada’s leading beauty destinations, a line of luxury hair care products called JIE Necessities and home to Toronto’s hottest hairdresser and television makeover personality Jie Matar. Located at 38 Avenue Rd, JIE Avenue has an elite and diverse clientele that includes leaders in the fashion, beauty, lifestyle and media industries. Jie has been a contributing stylist to programs on City TV, CTV, and Toronto 1 (now SUN TV) and can be seen weekly on the new Debbie Travis makeover show Sexy Girl, which airs at 1pm daily on the Life Channel. Jie would like to thank all his contributors and supporters including Robin Kay FDCC, Anik Gagnon L’Oreal Paris, Flashback, Glow, Thien Le, Izzy Camilleri and the JIE Team.

Press Release Contessa Awards November 7, 2006

PRO-CUTTER LIBERATES THE GLOBAL WOMAN IN FIVE BIG HAIR LOOKS NOMINATED FOR THE BEST “FRONT COVER” LOOK AT THE 18th ANNUAL CONTESSA AWARDS Jie Matar A Finalist for Elite Master Hairstylist of the Year and Salon Interior Design of the Year

TORONTO, November 7, 2006- Jie Matar, President and Creative Director of Canada’s leading beauty destination is nominated as a finalist for Elite Master Hairstylist of the Year and Salon Interior Design of the Year for the 2007 Canadian Hairstylist of the Year Awards. The 18th Annual Contessa Award ceremonies takes place on Sunday, November 12, 2006 at the Metro Toronto Convention Center, South Building, starting at 5pm.This is the second year in a row that Jie has been nominated as a finalist in these two categories. The Elite Master Hairstylist category awards the creative contribution of a leading professional working in the industry for a minimum of fifteen years and who produces the best FRONT COVER LOOK overall. Five looks are evaluated for originality, creativity, fashion appeal, model suitability, and technical execution. Photography, makeup and wardrobe are also considered. The Salon Interior Design category awards the top salon which showcases the best interior design. Photographs of the reception/waiting area, retail area, styling area and technical area are evaluated along with salon floor plans. Matar presented five signature looks that communicated a statement of confidence, sex and beauty, challenging classic French, English and American fashion trends. The models were chosen for their strong attitudes, the wardrobe and jewellery for sex appeal and drama and the hairstyles for details and VOLUME. Jie gives a voice to the global woman who understands the significance of HAIR AS FASHION and who is willing to break the RULES. When asked about these looks Jie said: “These looks are a statement to all global women to liberate their look by liberating their hair” ABOUT THE CONTESSA’S The Contessa Awards are Canada’s longest-running and most prestigious awards honouring excellence and creativity in salon and salon professionals across Canada. The mandate of the Contessa Awards is to highlight, promote and honour, Canada’s premiere beauty industry talent. The event unites the industry from coast to coast, and presents an opportunity for beauty professionals to share their knowledge, inspiration and affection for their profession with their Canadian colleagues. The standards set by the winners contribute to the ongoing betterment of the Canadian beauty industry and provide an opportunity for Canadian beauty professionals to showcase their work. ABOUT JIE JIE is one of Canada’s leading beauty destinations, a line of luxury hair care products called JIE Necessities and home to Toronto’s hottest hairdresser and television makeover personality Jie Matar. Located at 38 Avenue Rd, JIE Avenue has an elite and diverse clientele that includes leaders in the fashion, beauty, lifestyle and media industries. Recent clients include, Tori Spelling, Nelly Furtado and Heather Mills McCartney to name a few.Jie has been a contributing stylist to programs on City TV, CTV, and Toronto 1 (now SUN TV). Jie would like to thank all his supporters and contributors including Schwarzkopf Professional, Rico Bella Photography, Colette Harmon Jewellery and the JIE Team. -30-

Press Release Cookbook Launch June 12, 2007

SECRET RECIPES FROM STAR CHEFS REVEALED FOR THE FIRST TIME A Gift from the Stars Cookbook Launches Summer Campaign to Raise Money to Fight Hunger for Daily Bread Food Bank TORONTO, June 12, 2007- Chef Daniel Racine, the Founder and Publisher of A GIFT TO THE STARS COOKBOOK, announces the launch of his cookbook and summer fund raising campaign taking place at Lobby Lounge and Restaurant June 20th, 192 Boor St W, Toronto at 7pm. This is a call to action for all food enthusiasts to do their part in fighting poverty and hunger. Short commemorative speeches and a complimentary champagne toast will be made by Daniel Racine, and other high profile guests, supporting this initiative. Copies of the cookbook will be on hand and a small donation for the Daily Bread Food Bank is encouraged but not mandatory. Top participating restaurants will be sampling appetizers for all to enjoy. This invitation only event is open to press, industry supporters, sponsors, donors and friends. Press is requested to RSVP to cameron_thomas@rogers.com. “Chefs and Restaurateurs are in the business of feeding people and I feel very strongly that it is our mutual responsibility to help feed those who can’t or don’t have the means to feed themselves,’ said Chef Racine, “We have the capabilities to make such a huge difference in the lives of those who receive our service by creating, participating and purchasing this cookbook.” The summer call to action and launch is a unique opportunity to raise money for the Daily Bread Food Bank during a slow period of the year. This initiative intends to sell 100,000 books raising $500,000 for the Daily Bread Food Bank. It is endorsed by the Toronto Blue Jays and The Canadian Culinary Federation. A letter of congratulations was received from Mayor David Miller. When asked about the campaign Daily Bread Food Bank’s Executive Director, Gayle Nyberg said; “A Gift from the Stars Cookbook has already had so much support from the community that we look forward to a successful campaign for Daily Bread. We hope this initiative will help us spread awareness about the fight against hunger in the GTA and raise much needed funds and food. Bringing about an understanding of poverty and hunger issues to the community is the only way to mobilize concerned citizen action” Mayor David Miller commented; "When asked what makes a city great, the answer is clear. It is the ability of compassionate and caring people to work together for the better good of our community. I commend Toronto's chefs, restaurants, caterers, sponsors and everyone involved in supporting this very worthy cause. Thank you for helping make a difference in the lives of those less fortunate" Paul Godfrey, President & CEO, Toronto Blue Jays Baseball Club commented; “The Toronto Blue Jays Baseball Club is proud to show our support for A Gift From the Stars Cookbook. The Blue Jays have a long standing- relationship with the Daily Bread Food Bank and encourage ventures to further support that relationship. Toronto’s diversity certainly lends to an abundance of culinary experiences. A cookbook that profiles some of Toronto's finest restaurants is a must for any household, not to mention that the proceeds are going to a most worthy cause” A GIFT FROM THE STARS was designed to showcase secret recipes from star chefs and top restaurants, to fight poverty and hunger and raise funds on behalf of the Daily Bread Food Bank. The premiere issue is set to feature secret recipes from nine celebrity chefs and seventy one top Toronto and GTA establishments. Star Chefs include, Chef Daniel Racine (A Gift Founder and Publisher),Chef Michael Smith (Chef at Home, Chef at Large), Chef Robert L. Rainford (License to Grill), Chef David Rocco (Dolce Vita), Chef Michael Stadtlander ( Heaven on Earth Project), Chef Gordon Ramsey (Hell’s Kitchen, Ramsay’s Kitchen Nightmares), Chef Christine Cushing (Christine Cushing Live, Dish It Out, Fearless in the Kitchen) and Chef Lyn Crawford (Iron Chef, Restaurant Makeover). Top restaurants include Bistro and Bakery Thuet, Sotto Sotto, The Boiler House, Amuse Bouche, Globe, Joso’s and more (full roster available on request). Gourmet recipes are divided into three categories of Starters, Mains and Desserts including savory recipes for Truffled eggs en Coquette with Kujgelhopf Sale (Thuet), Roasted Rack of Northern Venison (Boiler House) and Lemon Almond Succes (Dufflet) and more. A GIFT FROM THE STARS is the only way to enjoy star chefs and top restaurants in the comfort of your home while giving to a good charitable cause. A comprehensive guide promoting each restaurant is included. The cookbook can be purchased online at http://www.agift.ca/ or at The Cook Book Store (http://www.cook-book.com/) and $5 from every purchase goes to the Daily Bread Food Bank. Watch for a national edition in 2008. ABOUT DAILY BREAD FOOD BANK Daily Bread Food Bank is a non profit charitable organization dedicated to fighting hunger. Last year over 950,000 people in the GTA relied on food banks; 34% of the clients were children. Daily Bread and its member agencies serve the majority of these people through neighborhood food banks and meal programs in over 160 member agencies. In an effort to eliminate the need for food banks, Daily Bread educates the public, conducts research and advocates for realistic government policies. -30-

Article 24 hours March, 2006

GETTING IN SHAPE FOR SPRING? DON’T FORGET YOUR HAIR Warmer months are fast approaching and many of you are heading to the gym to improve your healthy appearance and looks. Crucial to radiating zest and energy lies with the health and fitness of your hair. Issues surrounding damaged or thinning hair and hair care products strike a common theme in the beauty industry on follicle robustness. Concern for the health and fitness of your hair, according to Jie, is a fundamental service of good hairdressing. Jie discusses healthy hair and shares some tips on good hair fitness. Says Matar, “Hair is a living and breathing organ requiring careful evaluation and management. Like other body parts, hair responds negatively or positively to the environment and lifestyle choices. Humidity, pollution, stress, food, alcohol, medications, colour, blow-drying and texturizing are all influential elements that effect healthy hair. Like a good workout regimen at the gym your hair requires a fitness plan as well. It starts with taking an inventory of your lifestyle, environment, routines and goals and setting a balanced plan of action to meet those goals. Plan to health, health to plan is a motto I follow with all my clients. Hair is always a work in progress. The internet, bookstores, friends, strangers and the beauty industry all provide resources for you to have intelligent and healthy hair.” Jie tips for good hair health and fitness

• Find the right hairdresser you are comfortable with and you can trust. A fitness instructor and a doctor are trained in the basic elements of body and organ health as a hairdresser is trained in the basic elements of healthy hair. Your hairdresser should be aware of your lifestyle, hair type and tastes and should train you to be aware of styles, treatments and home maintenance. If you’re not happy with the service, find another hairdresser whom better meets your needs. If you’re having difficulty finding a hairdresser-ask a friend or even a stranger with healthy hair.
• Don’t allow cookie cutter trends to dominate your hairstyle. Your style should reflect your hair type, bone structure and lifestyle. There is definitely examples of bad cuts that can ruin the health of your hair.
• Establish regular salon appointments every three to four weeks to keep up to date with cuts, colour and treatments.
• Establish a daily routine of care with shampooing and conditioning. Moisture, vitamins, and minerals are especially important for hair undergoing regular blow-drying and colour. Natural salon products are the best although drug store products will do. Check the bottles carefully for the right balance of natural ingredients.
• Ask you hairdresser or colour technician about intensive protein treatments, leave in conditioners and scalp treatments.
• Try not to overexpose your hair to chemicals or too much sun. Chemicals and the sun break and dry the hair.
• Remember Keep it simple and balanced

Article 24 hours January 2006

A VISIT TO YOUR HAIRDRESSER MAY BE THE KEY TO KICK STARTING YOUR NEW YEARS RESOLUTIONS. Are you lacking the motivation to kick-start your New Years resolutions? The answer to building your confidence may lie with your hairdresser. In an industry that understands change and confidence, January provides beauty specialists with an opportunity to make a difference. Most hairdressers know that a change in hairstyle or a subtle change in hair colour may be the confidence booster needed to set and achieve yearly goals. With the right professional, your January makeover may be as important as a trip to the therapist. As President and Creative Director of Canada’s leading beauty destination, Jie Matar has built his leading status on his ability to deliver hair therapy and makeover artistry. January is a busy month at JIE as clients book their makeovers. Jie discusses the significance of hair; it’s effect on confidence and the value of a January makeover. Says Matar “ Hair is part of your head- everything comes out of it, your brain, your confidence, your sensibilities, your personality. It is one of the first and most important things we notice when we meet a person. If your hair does not look good, even the best makeup and designer clothes are diminished. But when your hair is healthy, polished, and easy to manage and in synch with your lifestyle, good things happen. Your confidence rises, there’s a difference in the way you present yourself.When someone comes to my chair, I get inside their soul. I see not only their bone structure, but also their aura - their needs, personality, their aesthetic, where they are in life-hair therapy. This access, more than anything, accounts for my success. I bring to bear not only my skills but also my inspiration - from art, fashion, and architecture. I am thinking about energy and wellness. Everything is directed towards one goal: getting you to the best possible presentation of yourself - a different cut, a new colour, a style that suits you and is easy to maintain and that can change your life. January is a month for change and I encourage all my clients to work with me to build the confidence they need for the rest of the year.” Jie does not profess to know all the answers to achieving New Years resolutions. What he does know is that the confidence to get started is only a makeover away. In finding a suitable professional Jie suggests doing your research. Where is the salon located, who are the clients, who get’s mention in the media. “It’s important that the hairdresser you will entrust with your hair is experienced and interested in knowing you as a person. You may pay a little more but a pro is worth his weight in gold.” If you already have a hairdresser pick up the phone and set an appointment. Groundbreaking and avante-guard Jie has an elite and diverse clientele that include leaders in the fashion, entertainment and lifestyle industry. Recent clients include actresses Kim Cantrell, Jennifer Tilley and Canadian Idol Winner Ryan Malcolm. He has been called “The God of Hair” in Toronto Life and been a contributing stylist to the Canada’s Walk Of Fame, Toronto International Film Festival, CTV and CITYTV. Presently he styles all on air personalities for TORONTO 1 including respected anchors Ben Chin and Sarika Seghal. Jie Matar will deliver advice on beauty, style and fashion on a bi-monthly basis. E-mail your beauty and fashion questions for Jie at jie@salonjie.com

Publicity Plan Spring Rolls

The Editorial Universe

The Corporate Messages:

• New location opening in Mississauga (Sussex Center, Hurontario and Dundas St) at the end of August. This new location will raise the bar on stylish restaurant design, quality cuisine and service excellence.
• Unique, one of-a-kind pan Asian dining experience offering sophisticated style and high quality food at great prices.
• The first Toronto based pan Asian restaurant operation to popularize pan Asian cuisine in a comfortable, luxurious and affordable environment.
• Mission statement that reflects a culture of respect, innovation, passion and excellence
• Asian owned and operated since 1996
• Chef Hai creates comprehensive menu choices from Thai to Chinese for a unique culinary tour with distinctive contemporary flair. Choices include, Dim Sum, South East, Rice Platters, From the wok, Authentic Thai, Street noodle soups, Salads and lighter fare, Chef’s specialties and Vegetarian
• Great attention to detail is given to restaurant interior design, menu planning and service quality.
• Each location is carefully designed by in-house designers to reflect elements that are clean, minimal and modern. Interiors are accented with elaborate flower designs and modern furnishings.
• New and special menu and bar items are added on a regular basis and influenced by seasonal, global and local trend considerations.
• New items include Tango, Mango Chicken, Char Grilled Korean Kabi and Tiger Shrimps and Tango, Mango Fish and Tiger Shrimps. Signature dishes include, Black Pepper Filet of Beef Flank, Thai Chili Tamarind Seafood and Szechuan eggplant, sweet pepper on tofu
• “No rock just roll” Cool vibes by DJ Reign played every day from 6:00-10:30 PM and Sunday from 6:00-9:30 PM at Erin Mills Town Center. Jazz, Jazz Fusion and Smooth Jazz played while you eat, drink and relax
• Spring Roll locations at 40 Dundas St at Yonge, 45 Eglington E at Yonge, 85 Front St E at Jarvis, 693 Yonge St at Bloor, and at the Erin Mills Town Center at Eglinton and Erin Mills Pkwy.
• Additional services include VIP rooms and pre-set menus for up to 150 people, “crowd pleaser” catering, 11-11,365 delivery and “put your money where your mouth is” gift certificates.

Moving the Messages:

• Targeted general feature story in local and regional daily, weekly and monthly consumer print, TV, radio and internet media covering news, food, restaurants, lifestyle, interiors, general interest, business.
• On site Sussex Center cooking segments on local or national morning show that features Chef Hai, special and signature menu items and Sussex Center design features.
• Targeted recipe listing in local and regional daily, weekly and monthly consumer print or internet covering food, restaurants, lifestyle, general interest. Focus on special and signature menu and bar items for the Sussex Center location
• Event listings or launch coverage in daily, weekly and monthly consumer print, TV and internet media covering parties and special events
• Targeted general feature story in Canadian trade media covering food and beverage, restaurants, interiors.
• Create further publicity with photo or video opportunities with focus on the construction and design of the new Sussex Center location and special or signature menu and bar items.

The Moment to Break the Story:

· On July 30th I will prepare strategic written media communication materials and kits for delivery and follow-up starting August 13th. To create an impact I would suggest we include an invitation to sample a special or signature lunch menu item, delivered from a Spring Rolls location. This will give the media a chance to experience all aspects of the Spring Rolls brand including delivery. The written items and kits would include the following:

1. Primary corporate/product/launch event specific press release announcing the official opening of the Sussex Center location at the end of August and highlighting key and minor messages as listed above.

2. Pictures of all Spring Roll locations including interior plans or pictures of the Sussex Center location

3. Pictures of Special and Signature menu items

4. Menus

5. On August 20^th I will create customized pitch letters and phone scripts targeted to each specific media for follow-up.

6. Media alert end of August

7. Ongoing media alerts and news announcements to build and maintain public awareness of the Brand.

Objective:

To develop a highly visible publicity program that will accomplish 1) Strong launch of the Spring Rolls Mississauga location to Canadian consumer and trade media 2) Create an ongoing editorial interest in the Spring Rolls brand and: 3) drive traffic to http://www.springrolls.ca/ and other Toronto GTA Spring Roll locations.

I will target the long lead Canadian publications and broadcast outlets first as the majority of monthly and bi-monthly media are currently working on their October issues. Efforts will then target shorter lead media in print and broadcast markets in the Toronto GTA, including news wires.

Project Requirements:

• Creation of video and print media kits for distribution to media contacts at no cost to PRONOIC PR
• Access to all marketing, graphic, print materials, including pictures, videos at no cost to PRONOIC PR
• Registration with newswires for press release distribution at no cost to PRONOIC PR
• Chef Hai or company representative is available at all times to conduct interviews, provide quotes or recipes on behalf of the brand.
• Access to all locations and menu items for sampling and trials at no cost to PRONOIC

Media Bible:

· Attached but not including media for interiors, business, party and special event coverage, which I can add at a later date

Duration of Contract: Minimum two (2) months beginning August 2007.

Publcity Plan A Gift from the Stars Summer 2007

The Editorial Universe The Corporate/Product Messages:

• A GIFT FROM THE STARS COOKBOOK is a publishing initiative designed to showcase secret recipes from star chefs and top restaurants for charity. The premiere issue is set to feature recipes from 9 celebrity chefs and 71 top Toronto GTA establishments. A national issue is planned for 2008.
• A GIFT FROM THE STARS features Chef Danial Racine (A Gift Founder and Publisher),Chef Michael Smith (Chef at Home, Chef at Large), Chef Robert L. Rainford (License to Grill), Chef David Rocco (Dolce Vita), Chef Michael Stadtlander ( best selling author Heaven on Earth Project), Chef Gordon Ramsey (Hell’s Kitchen, Ramsay’s Kitchen Nightmares), Chef Christine Cushing ( Christine Cushing Live, cookbook Dish It Out, Fearless in the Kitchen),Chef Lyn Crawford (Iron Chef, Restaurant Makeover).
• A GIFT FROM THE STARS COOKBOOK was created on behalf of the Daily Bread Food Bank to raise money for poverty and hunger in the Toronto GTA.
• Chefs and restaurants are in the business of feeding the hungry for profit. A GIFT FROM THE STARS creates an opportunity to give back to those who cannot afford a gourmet meal or go out to a top restaurant.
• The summer launch of A GIFT FROM THE STARS COOKBOOK provides an opportunity to raise money for the Daily Food Bank during a slow period of the year.
• A GIFT FROM THE STARS COOKBOOK intends to sell 100,000 books raising $500,000 for the Daily Bread Food Bank.
• A GIFT FROM THE STARS COOKBOOK is the first cookbook to reveal secret recipes of Top Toronto Chefs.
• A GIFT FROM THE STARS COOKBOOOK provides an opportunity for all food enthusiasts to help with the fight for poverty and hunger.
• A GIFT FROM THE STARS COOKBOOK is endorsed by the Toronto Blue Jays, The Canadian Culinary Federation and congratulated by Mayor David Miller.
• A GIFT FROM THE STARS COOKBOOK is the only way to experience top Toronto restaurants and star chef’s in the comfort of your own home.
• A GIFT FROM THE STARS COOKBOOK is the first publishing initiative to marry recipes from star chefs with a comprehensive guide toToronto’s top restaurants.
• A GIFT FROM THE STARS COOKBOOK brand is the source of top recipes and advice regarding food, star chefs and top restaurants.

Moving the Messages:

• Targeted general feature story in local and regional daily, weekly and monthly consumer print, TV, radio and internet media covering news, food, restaurants, lifestyle, general interest, business, woman’s fashion.
• Targeted recipe listing in local and regional daily, weekly and monthly consumer print or internet covering food, restaurants, lifestyle, general interest, woman fashion. Focus on summer barbecue or cottage recipes
• Event listings or launch coverage in daily, weekly and monthly consumer print, TV and internet media covering parties and special events.
• Targeted general feature story in Canadian trade media covering food and beverage, charity, restaurants.
• Targeted ongoing program, cookbook, event or news feature stories, spotlights and/or listings in same media coverage area as above.
• Create further publicity and photo opportunities during food drives in October and Christmas to include possible press conference with Daily Food Bank to reveal money raised for the campaign.

The Moment to Break the Story: On May 31’st I will prepare strategic written media communication materials for phone contact and distribution starting June 4th. The written materials are the following:

1. Primary corporate/product/launch event specific press release announcing the launch of A GIFT FROM THE STARS COOKBOOK and fundraiser at Lobby on June 21’st. The primary message; Secret Recipes from star chefs and top restaurants will be revealed for the first time at Lobby on June, 21st , secondary message; A GIFT FROM THE STARS COOBOOK launches to raise money for the Daily Bank to fight poverty and hunger and to showcase star chefs and top restaurants in the Toronto GTA.Other minor messages will be covered throughout the release including event details and other brand messages as listed above. Customized pitch letters and phone scripts targeted to each specific media.
2. Media alert June 20th.
3. Ongoing media alerts and news announcements to build and maintain public awareness of the Brand.

Objective: To develop a highly visible publicity program that will accomplish 1) Strong launch of A GIFT FROM THE STARS COOKBOOK and http://www.agift.ca/, http://www.agiftfromthestars.blogspot.com/ to Canadian consumer and trade media 2) Create and maintain ongoing editorial interest in the GIFT FROM THE STARS brand and: 3) drive traffic to http://www.agift.ca/ , http://www.agiftfromthestars.blogspot.com/ and other retail distribution outlets (Cookbook Store) I will target the long lead Canadian publications and broadcast outlets first as the majority of monthly and bi-monthly media are currently working on their September issues. Efforts will then target shorter lead media in print and broadcast markets in the Toronto GTA, including news wires. Project Requirements:

• Daniel Racine is available at all times to conduct interviews on behalf of the brand.
• Access to star Chefs and restaurants for interviews, quotes, recipes.
• Access to information of money raised, deals, contributions, conflicts and operations

Media Bible: Attached but not including media for business, party and special event coverage which I will add this week.

Pronoic PR It's all in the name

" The sneaking suspicion others are conspiring to help you and you them "

Zippies www.pronoia.net

Pronoia is a modern, cutting edge and positive way of thinking that I like to apply to all of my personal and career interactions. As a PRONIC Publicist you can guarantee that I will always look at your communication needs carefully, knowledgeably and in a positive light. Our road to a successful publicity campaign is based on empathy, hard work, team spirit and passion for your brand. We live your dream and craft your messages to gain the most impact for your product, service or talent. I know my success is based on yours. Contact me now for a proposal at cameron_thomas@rogers.com

PRONIC PR SERVICES

• Design, manage and promote corporate images, messages, positioning, mission, goals, priorities and accomplishments
• Build and maintain relationships with national and local broadcast, print, radio and internet media including proposing story ideas and publishing articles.
• Design, organize and execute high profile events, product launches and fashion shows.
• Design and manage press kit materials.
• Design and manage internal and external brand communications through memos, letters and press releases
• Build and managed large client database, website and monthly monthly newsletters
• Internet marketing including blogs, email and websites.

" I must create a system or be enslaved by another man's. I will not reason and compare; my business is to create "

William Blake

Resume

Welcome to my career blog. I have created this site to promote my services and skills as a publicist so that I can be retained for new and exciting freelance contracts or to solicit job offers from interested hiring managers. I will post my resume, post publicity plans,show samples of my writing and describe successes I have had in my ten year journey. If you are interested in recieving a quote or scheduling an interview please contact me by email at cameron_thomas@rogers.com. PROFILE

• Strong Leadership, Management, Customer Service, Project management and time management skills with an eye for detail and accuracy
• Proficient in engineering and managing corporate images, messages, positioning, missions, goals, priorities and accomplishments
• Analytical, resourceful and strong problem solving skills
• Successful team player with positive personal attributes
• Self motivated, creative and innovative and can manage multiple projects, deadlines and priorities
• Effective written, oral, interpersonal communication skills
• Proven sales abilities with aptitude to cold call potential clients
• Proficient in dealing with celebrity, artists, high profile individuals, promoters, agents, media.
• Built relationships with national and local media including experience in proposing story concepts and published written articles.
• Designed, organized and executed high profile large scale events including a gala Toronto Film Festival event for “THE PERVERTS GUIDE TO THE CINEMA”.
• Superior negotiation skills with proven television contract record.
• Passion for music, food, film, fashion
• Fluent in all Office software and internet publishing and marketing applications.

EMPLOYMENT EXPERIENCE

A GIFT FROM THE STARS COOKBOOK

February 2007- Present

Publicity/Media Relations

Toronto, Ontario

• For more details please see the blog feed called "A GIFT" along the left column. Feel free to subscribe to the feed for future content

JIE

May 2001 – February 2007

Communications Manager

Toronto, Ontario

• Designed, managed and promoted the JIE corporate image, messages, positioning, mission, goals, priorities and accomplishment
• Designed, managed and executed communication tactics including, but not limited to: TV, radio, POP, print, email, Internet, direct mail, promotions, sponsorships.
• Built national awareness for Jie brand leading to an increase in sales of 45% as well as an increase in media exposure of over 800%, (Press listing available upon request)
• Designed and managed press kit materials leading to exponential brand exposure.
• Arranged successful Industry Partnerships (Fashion Cares, Cannes Film Festival, Toronto Film Festival, Toronto Argonauts, Chanel, Canada Walk of Fame, Power Ball, Global News, Toronto 1, CityTV, Breakfast Television, ETalk Daily).
• Successfully coordinated a product launch on Shopping Channel for JIE Necessity hair care products.
• Designed and managed internal and external brand communications through memos, letters and press releases
• Built and managed large client database, website and authored monthly newsletters.
• Planned and executed the only hair show at Toronto’s Fashion Week for March 2004, October 2005
• Nurtured and grew key relationships with outside suppliers including graphic artists, printers, photographers, modelling agencies, web designers.

TransAsia

Nov 2000 – May 2001

Marketing/Sales Promotion Manager

Toronto, Ontario

• Implemented strategic plan for positioning and promoting of media driven visuals.
• Planned, presented and negotiated a strategic alliance with an Internet software company (Arkaos)
• Performed at over a dozen Toronto major event venues.

Benson and Hedges

Aug 1999 – Nov 2000

Development Manager (Ontario)

Toronto, Ontario

• Lead a major marketing initiative to establish new tobacco distribution in the nightclub, bar and restaurant industries.
• Exceeded plan by capturing 75% of the top venues (2900 locations nationally).
• Managed a provincial staff of 20 sales representatives
• Introduced and designed a database management system.
• Designed and Implemented daily sales reporting and database contact sheets; evaluated, presented and implemented Ontario wide strategic sales program.

EDUCATION

Canadian Policies & Procedures

Canadian Securities Institute

Toronto, Ontario

1991

Bachelor of Arts, Political Science

Carleton University

Ottawa, Ontario

1990

Canadian Securities

Canadian Securities Institute

Toronto, Ontario

1990

ADDITIONAL ACCOMPLISHMENTS

• Won Canadian National Hair Awards “Contessa”; 2006
• Semi-finalist in the Global Salon Business Award; 2006
• Active in Provincial and Federal politics.
• Sports, Reading, movies