Press Release L'Oreal Fashion Week October 19, 2005

PRO CUTTER ENHANCES NATURAL BEAUTY AND GLAMOUR IN DAY TO DAY HAIRSTYLES, WITH THE ONLY HAIR COLLECTION PRESENTED AT L’OREAL FASHION WEEK OCTOBER 17-22, 2005 Canada’s Premiere Hairdresser Presents “Hair Is Fashion” In Ready To Wear, Matinee and Soiree Looks for Spring and Summer 2006 TORONTO, October 19, 2005- Jie Matar, President and Creative Director of JIE, will unveil Hair is Fashion as the theme for his spring and summer hair collection and show tooking place on Thursday October 20th, 2005 located at MUZIK, 15 Saskatchewan Road, Exhibition Place. Jie Matar on his vision for Spring and Summer styles: “Inspiration for my collection comes from the positive images of spring change and renewal, the natural beauty of man and woman and my philosophy of less is more. I want to challenge old rules, old techniques and old trends that have become too routine and structured. I’m presenting a new statement that is beautiful, glamorous and natural. This means minimal cutting, styling and colour with more length, volume and weight. I will present this in three day to day looks that can be worn for all occasions.” In the Ready to Wear look, Jie presented styles with tussled, contoured edges emphasizing volume and weight in chapeau like shapes. Makeup was romantic and feminine in bright pastels. Thien Le dresses, coats and suits finished the look in pink, taupe and black silk. In the Matinee look Jie presented nouveau versatile styles. Hair was teased and stretched to create volume in the fringe and to highlight natural bone structure. Crystal clips were added for a touch of glamour. Makeup was elegant in warm coral and brown with an emphasis on lashes. Izzy Camilleri provided soft fluid outfits with tribal undertones in satin and chaiffon. The look was sexy, sexy, sexy! In the final look Soiree, Jie was playful and theatrical. Hair was stretched, twisted and pinned in shapes that were both eccentric and artistic. Makeup was mysterious and sexy with black smokey cat eyes. A play on dark and light was shown with use of a little bling, bling crystals. Thien Le finished this look with long slinky black and purple party dresses in sequins and silk Jie was proud to be part of Canada’s most recognized fashion event and was honoured to be working with leading Canadian design talent, the Fashion Design Council and L’Oreal Paris to promote Canadian Fashion worldwide. About JIE JIE is one of Canada’s leading beauty destinations, a line of luxury hair care products called JIE Necessities and home to Toronto’s hottest hairdresser and television makeover personality Jie Matar. Located at 38 Avenue Rd, JIE Avenue has an elite and diverse clientele that includes leaders in the fashion, beauty, lifestyle and media industries. Jie has been a contributing stylist to programs on City TV, CTV, and Toronto 1 (now SUN TV) and can be seen weekly on the new Debbie Travis makeover show Sexy Girl, which airs at 1pm daily on the Life Channel. Jie would like to thank all his contributors and supporters including Robin Kay FDCC, Anik Gagnon L’Oreal Paris, Flashback, Glow, Thien Le, Izzy Camilleri and the JIE Team.